Customer Strategy

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Write a 2–4 page customer strategy in which you determine best practices for consultative selling, based upon predictions about the purchasing motives of your target customers and with careful consideration of ethics in the selling process.

A successful salesperson needs to develop strategies for developing and maintaining customer relationships.

Develop a custom

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Customer Strategy Write a 2–4 page customer strategy in which you determine best practices for consultative selling, based upon predictions about the purchasing motives of your target customers and with careful consideration of ethics in the selling process. A successful salesperson needs to develop strategies for developing and maintaining customer relationships. Develop a customer strategy that could be used in the selling process for a product, service, or product solution in a business-to-business (B2B) scenario. You will be selling to an organization rather than an individual customer. Your task in this assessment is to choose a selling strategy that best aligns with the customer's buying process. The strategy should reflect the various factors that can enhance relationships, such as self-image, success measures, and desire to achieve a win-win situation. This strategy should also mirror the sales professional's character and professional integrity and promote high ethical standards. When appropriate, the relationship strategy should contribute to a solid, long-term connection. Preparation Choose a product. Decide whether you will explore a product, service, or product solution. This maybe something you have sold, plan to sell, or would be interested in selling. You may choose a product you have discussed in previous assessments or use something different. Choose a target organization. Select a single organization that you would approach regarding the product you have chosen (for example, Al's Pet Emporium, Potawatomi Casino, Redwood Conservation Group). Deliverable Begin by identifying the product, service, or product solution that you would sell, and name the target organization you are focusing on. Then provide the following: 1. Analyze the characteristics of a selected organization to drive a customer strategy. Review any available profiles or descriptions of the organization you have chosen. Reflect on the role(s) of various stakeholders involved in the decision. 2. Analyze the purchasing motives of your target organization, according to what you know about this type of organization. What would be the rationale for the purchase, and what need would the product fulfill? Where possible, build connections between these motives and your product. 3. Analyze potential opportunities for maximizing software tools in creating and executing a customer strategy. What customer relationship management (CRM) software would you use, and how would you take full advantage of what it offers? Provide specific ideas about how this technology could be effective. Also, what are some potential difficulties that might occur in using this particular CRM? 4. Develop a sales approach that is likely to succeed with this target organization. Keep in mind this should not be the pitch itself but instead should describe how you would go about making it. As always, support your recommendation with a reference to best professional practices such as those you have studied in this course or elsewhere. Also, how might you modify the approach if the sale is not going as planned? (You may complete the requirements of this assessment in any order you wish. You do not need to follow the listed order.) Additional Requirements • Written communication is free of errors that detract from the overall message. • APA formatting: Resources and citations are formatted according to current APA style and formatting. • Number of resources: Minimum of two resources. • Length of paper: 2 to 4 typed, double-spaced pages. • Font and font size: Times New Roman, 12 point. Customer Strategy Scoring Guide Criteria Analyze the characteristics of a selected organization to drive a customer strategy. Proficient Analyzes the characteristics of a selected organization to drive a customer strategy. Distinguished Analyzes the characteristics of a selected organization to drive a customer strategy, building clear connections to the product being sold. Analyze the purchasing motives of an organization. Analyzes the purchasing motives of an Analyzes the purchasing motives of organization, an organization. building clear connections to the product being sold. Analyze the opportunities for maximizing software tools in building and executing a customer strategy. Analyzes the opportunities for maximizing software tools in building and executing a customer strategy and discusses Analyzes the opportunities for maximizing software tools in building and executing a customer strategy. Criteria Proficient Distinguished potential difficulties that might occur in using this CRM. Develop a sales approach that is likely to succeed. Communicate in a manner that is professional and consistent with expectations for members of the business professions. Develop a sales approach that is likely to succeed. Develops a sales approach that is likely to succeed and supplements with ideas about how the approach might be modified when necessary. Communicates in a manner that is professional and consistent with expectations for members of the business professions. Communicates in a scholarly and professional manner. Critically analyzes concepts, theories, and materials. Presents ideas concisely and logically. Provides adequate validation and support. Uses proper grammar, punctuation, and mechanics and adheres to APA style and formatting with minimal errors (fewer than one per page).
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Running Head: CUSTOMER STRATEGY

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Customer Strategy
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CUSTOMER STRATEGY

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Customer Strategy
Introduction
The company chosen herein points to the Oracle Inc which came up with the Oracle
Software Manager as a leading product provider. The brand has always become a dominant
player in the market and must still deploy dominant strategies in the competitive markets that the
software operates. The following points to an evaluator approach on the competitive edge
applied by the company in the implementation of the plans and the purchasing designs of the
software. Furthermore, a critical analysis comes in in the performance and the articulation
thereof of the available strategies with regards to aligning the customer demands to the product
needs. Most importantly, our analysis seeks to establish a sales approach that meets the
requirements of the market and the best customer relationship management and analyze the
potential opportunity for product development.
Features and benefits of Oracle enterprise management
In looking at the customer strategy, a closer look at the employee staffs makes a vital
function. For any company to come up with the best consumer strategy, the staff cooperation in
its formulation and allocation to the target market forms an integral part. It is thus vital to come
up with the ...


Anonymous
Really great stuff, couldn't ask for more.

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