Description
Paper should address at least 5 elements of situational analysis and product, place/distribution, promotion, and price strategies sections of marketing plan. Please see attachment.
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Hello, kindly review the attached and let me know if you need any further assistance
1
Mel Buck Sailing Branding Strategy
Mel Buck’s Branding Strategy
Student name
Course title
Instructor’s name
Date
2
Mel Buck Sailing Branding Strategy
Introduction
For the period Mel Buck Sailing has been in operations, its branding strategy has always
revolved around the development of saver boats and offering a wide range of sailing boats training
to its customers who comprise of rescue teams, rapid response water sports and those who do it for
adventure. The company’s brand strategy focuses on simplicity and safety of the lives each
individual, customer-driven products design and being a purely humanistic business with a genuine
and sincere linkage with our customers across the country (Keller, Parameswaran & Jacob, 2011).
Mel Buck Sailing branding revolves around the lifestyle and adventure of its clients, dreams, Hopes,
aspirations, innovations, and power to the people by means of offering safety and rescue training to
their clients. The company’s marketing unit need to realize the new approach of leveraging the
elements of the communication mix and integrate the social media, digital and traditional into a
single, holistic and cohesive approach. This research paper analyzes the situational analysis and
product, place/distribution, promotion and price strategies for Mel Buck Sailing.
The Situational Analysis
Strategic objectives
Mel Buck has a very clear goal as depicted in its vision, mission, and values. The company is
devoted to delivering the highest customer experience through the development of safe boats and
offering safety and rescue training to ensure customers safety become the mantra. The Company’s
unique capacity in designing and developing its unique training services and boats has gi...