Description
University of Phoenix
Search for and watch controversial commercials from Cheerios
Research one of these campaigns.
Write a 700- to 1,050-word paper that addresses the following questions:
- What was the goal of the campaign?
- Was the campaign a success? Why? Include the factors upon which you based your analysis.
- Did any aspect of this campaign fall short? Why?
- Did this campaign go viral? Explain.
- Explain Integrated Marketing Communication (IMC) strategies, and describe how the company used them in the campaign?
- Was the company able to replicate its success in subsequent campaigns?
Format your assignment according to appropriate course-level APA guidelines.
please include all references
Explanation & Answer
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RUNNING HEAD: MIXED-RACE CHEERIOS AD
Mixed-race Cheerios ad
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MIXED-RACE CHEERIOS AD
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Mixed-race Cheerios ad
In this advert, a young girl of a mixed race asks her mother the nutritional value of
Cheerios. The child’s father is black and the mother a white. The child ends up putting the
cheerios on her father’s chest while asleep. The goal is to educate the audience the nutritional
value of Cheerios. They are trying to depict the significance of Cheerios for human health in this
campaign (USA Today, 2018). According to the video, the American population is made up of
people of mixed races. This is well depicted by the three characters in the campaign, that is, the
mother, the child, and the father. There are also several questions to ask in this video. Some of
which include, how will Cheerios increase t...
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