By performing market segmentation, marketers can generate the strategic insights needed to devise the most effective approaches. The process of global marketing segmentation begins with the choice of one or more variables to use as a basis for grouping customers. Explain market segmentation variables and use a company as an example for that type of segmentation. Explain what variables were used by your mentor company (chosen during your Week 2 Global Marketing Plan Part 1) for segmenting the market and discuss your rationale for each. Analyze your mentor company’s targeting and positioning strategy in the region you chose. To support your answer, go to your company’s Twitter (Links to an external site.) account and find and post a copy or provide the link to at least two tweets in your initial post that reflect your company’s targeting and positioning strategies.

W4CLA1 Questions related to International Business: Requirements: Needs to be done strongly: Ø  In APA 6th edition  format a must Ø  Citations and reference list a must(please use MS Word’s “References” tab to insert Citation) Ø  In about 3 pages, in single space, min 550 words per page Ø  Answers all questions & sub-questions  need to be completely demonstrating knowledge and understanding of key concepts, ability to think critically, and has included original examples in response. Ø  It is required that the textbook and/or scholarly research be included to justify and/or solidify any argument or reasoning Textbook info:International Business Competing in the Global Marketplace 2016, 11th edition, by Charles W.L. Hill G. Tomas M Hult Write a 3-page single space w min 550 words per page, paper in response to a case study or similar assignment provided by your professor. Answers are to be clear, well-organized, and specific. Provide a concise, cogent argument and include details to support your response. Please Follow  following requirements: Ø  Content  rich, all questions and their parts have been answered and communicates substantive, accurate, and evidence-based analysis and critical thought. Ø  Effective in supporting the student's argument. The student provides supporting evidence for the argument Ø  Well organized with a logical flow, contains correct grammar, spelling, and sentence structure. Ø  The student is able to effectively demonstrate the ability to draw logical and valid conclusions based on the supporting researched based evidence presented. Ø  Use at least 5 quality peer-reviewed and scholarly resources (non-website based) outside of the textbook to support your argument. Ø  Make sure all questions and sub-questions need to be answered 1.What symptoms of resistance to change have you experienced? Have you experienced both active and passive forms? Have you experienced them as a resistor yourself (as a recipient of change)? Have you experienced them as someone responsible for the management of change (as an initiator of change)? 2.Which of the various reasons for resisting change do you believe to be the most common? What are your "top three” in this regard? 3.Which of the various reasons for resisting change do you believe to be the most difficult to deal with (as a manager)? What are your "top three” in this regard? 4.When senior managers resist change at the strategic level, they are in a position to cause more damage than employees resisting changes at the operational level. Have you worked in a company where you believe that management resistance to change may have existed? As a manager yourself, what would you try to do to prevent this from happening? 5.Which approach to the management of resistance attracts you? What is the reason for your choice? For example, is it because you think it to be the most effective or does it also relate to a view that you have about how people should be managed?

part 1 discussion questions ( about 120 words)1.When consumers make a purchase, they progress through a series of behaviors. The consumer decision-making process describes those behaviors and the activities that take place at each stage. In order to increase sales, marketers are looking at the five stages and trying to find ways to influence the consumer as they progress through the CDM process. Select one company below and respond to the questions.The Internet is the most recent tool that marketers are using to influence consumers. Discuss the impact of the Internet on the five stages of the CDM process. What happens differently, or how does the Internet use these processes to sell more efficiently?Need Recognition – During the first stage, the consumer recognizes a need that can be satisfied by a purchase. What are ways that Internet marketers are attempting to trigger consumers' recognition of needs? What are some things that Amazon.com [http://www.amazon.com/] is doing to activate need recognition?Alternative Search – Once the consumer realizes a need they begin to search for potential ways to satisfy that need that provides details about the alternatives. There are five primary sources of information: internal, group, marketing, public, and experimental sources. How can the Internet provide information for consumers? Which of the sources can the Internet influence? What impact does the information available at Edmunds [http://www.edmunds.com] have on consumers' alternative search?Alternative Evaluation – All the viable alternatives that can satisfy the need are evaluated and compared against each other. The consumer selects the brand which best satisfies the need as their intended purchase. Many times comparing products is difficult because of complex product features, numerous available choices, and physical distance between products in stores. Visit PriceRunner [http://www.pricerunner.com] and select any product category of your choice. How does this web site help consumers compare product alternatives?Purchase Decision – The consumer decides to make a purchase of the intended brand, purchase a different brand, or postpone the purchase. The Internet plays a major role in consumer's purchase decisions. What are some Internet features that influence the purchase decisions? Revisit Amazon.com and discuss some of the ways they influence the consumer's purchase decision. What role does UPS [http://www.ups.com] play in the purchase decision? Visit the site of Paypal [http://www.paypal.com], discuss the role of digital cash, credit cards, cash, and checking accounts on the purchase decision.Post Purchase Evaluation – The consumer reviews the purchase and the entire purchase process of the product. If a consumer has doubts or second thoughts about a purchase, they experience post purchase dissonance. How are Internet marketers doing online to help customers avoid dissonance? Go to the Ford website [http://www.ford.com]. If you had a problem with the purchase of a Ford Explorer what does the site do to help you alleviate or avoid dissonance? How does EBay.com [http://www.ebay.com] allow consumers to review the purchase process?2.How are focus groups used in marketing? Find and explain an example of focus groups as they relate to marketing. Cite and reference your source.part 2 assignmentRead Case Study 1 – McDonald's Future and answer the five questions that follow (p. 250)Please use this strategy when you analyze a case:Identify and write the main issues found discussed in the case (who, what, how, where and when (the critical facts in a case).List all indicators (including stated "problems") that something is not as expected or as desired.Briefly analyze the issue with theories found in your textbook or other academic materials. Decide which ideas, models, and theories seem useful. Apply these conceptual tools to the situation. As new information is revealed, cycle back to sub steps a and b.Identify the areas that need improvement (use theories from your textbook)Specify and prioritize the criteria used to choose action alternatives.Discover or invent feasible action alternatives.Examine the probable consequences of action alternatives.Select a course of action.Design and implementation plan/schedule.Create a plan for assessing the action to be implemented.Conclusion (every paper should end with a strong conclusion or summary)Writing Requirements3–5 pages in length (excluding cover page, abstract, and reference list)APA format, Use the APA template located in the Student Resource Center to complete the assignment.Please use the Case Study Guide as a reference point for writing your case study.