Description
Watch: http://99u.com/videos/24965/michael-wolff-never-st...
- Paragraph #1 (10-15 sentences) Summarize the main ideas. Give specific examples. What conclusions did the speaker make?
- Paragraph #2: (10-15 sentences) Critique the video. What was your reaction to the speaker's ideas? Give your analysis of the program. What were the speaker's best ideas? What were the weak points? Were there any relevant points the speaker neglected to mention? Do you think the ideas are useful? Why did you select this program? Do the ideas relate to you or your experiences in any way? Why do you think this speaker is featured on a creativity website? Make sure you include your comments: "I selected this video because... I think the speaker's best ideas are....I think these ideas are valuable to me because...." I think the weak points were..." I think these ideas are creative because..."
Explanation & Answer
Attached.
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Humi: Art discussion
The speaker in this discussion, renowned designer Michael Wolff discusses branding
through art. For the speaker, creating a brand takes more than coming up a design. For the
speaker to work with a client, his main goal is to be able to know why the business is in
operation in the first place. On the reason why people tend to resonate with brands, the speaker
argues that it’s all that the brand means to them. On if there is a brand, Wolff will recreate, he
states that the on...
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