Principles of Marketing

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Qbtf101

Writing

Description

By now you should know the basics of marketing research from the materials Tess and Maddie loaded for Jack. In this week’s discussion you’ll be designing a short market research plan for the product you selected for your marketing project. You’ll follow the same basic process we covered in the research materials that looked like this:

  • Define the business problem.
  • Convert that business problem to a research question
  • Determine segment and sampling technique
  • Select which type of research will work best for our question
  • Analyzing our results
  • Reporting our results

1. In this week’s scenario Tess described the business issues that Jack is concerned about. Using those as a starting point identify TWO business problems you might have with your project.

2. Next, convert those business problems to research questions. What are specifically trying to learn as a result of your research project?

3. Describe the customers you will target for your research and the sampling technique you will use. Make sure you are clear how you will use it and why you chose it.

4. Describe what types of research techniques you will use. Identify ONE secondary source and describe how you will use it and why you chose it. Select ONE primary research technique and describe how, and why, you will use it.

5. Write a one paragraph memo describing how you plan to report your finding. Think about the memo that Monique wrote to the students – how can you make your report accurate yet easy to understand?

Your post should be no less than 350 words and well organized. As always, spelling and grammar will count. In your response to two of your classmates, critique their research plan and offer any suggestions you may have. Responses that lack insight and critical analysis, such as “Great plan” will receive few points. Be fair, professional and supportive. If you wish, you may also revise your own plan by incorporating their ideas. Collaborative responses are fine.

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Unread for topic Module 3 Discussion: Creating a Marketing Research Plan:(2)

View profile card for Coleen James

Coleen James

yesterday at 3:11 PM


Discussion

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Running Head: PRINCIPLES OF MARKETING

Principles of Marketing
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PRINCIPLES OF MARKETING
Principles of marketing
Business problems
Globalizing my business products. Globalization, in this case, is the process of finding
new markets for my products, which are the global markets. The new global markets are those

out my own country. Globalization is a great problem because, before a product is globalized, the
owners of the product must understand the foreign cultures and also should have the ability to
penetrate those markets since there are existing products and services within those markets
(Armstrong, Adam, Denize & Kotler 2014).
Compliance with government rules and regulations is another major problem in
marketing my product. The reason is that, in every nation, some rules and regulations govern the
quality of a product that shou...


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