Project Overview
Throughout this course your ability to draw upon current and prior business management knowledge is
key. Using this knowledge, you will create a strategic management plan of an organization of your
choosing, while focusing on developing an effective executive summary. Halfway through the project you
will need to set original strategic goals for your chosen company to accomplish. The second half of the
project will then focus on budgeting and planning for the completion of these goals.
A strategic plan is really a road map for the future of a business. It provides guidance and direction for all
aspects of an organization in support of the company's goals. It draws upon all areas of business
including human resources, marketing, IT, and finance, and even looks at the external influences and the
competitive marketplace. It requires you to pull together everything you learned throughout your course of
study as well as incorporate current and relevant research.
Due Date
Your final project is due in Week 6. There will be individual assignments, sometimes two in a week,
along the way. The week they are due is noted in the time line below.
Time Line
Week
Assignment
01
Company Selection; Ethics and Creating a Mission Statement
02
Internal and External Analysis; Market Analysis
03
Human Resources Strategy; Budget Estimates
04
Technology Allocation; Implementation Timeline
05
Control and Evaluation Methods; Executive Summary
06
Reflection; Final Project Submission
Requirements
Your project is built in stages throughout the course as noted in the timeline above. As you move on to
the next stage, be sure to revise your work based on instructor feedback. This is important because week
6 will require you to compile all the previous portions of the project, revise them, and then turn in a
completed strategic management plan.
For many stages of the project you will need to conduct additional research. As you do remember:
•
•
Use statements and ideas that you have come up with on your own and blend these with your
research. Do not plagiarize. If you want to use actual words from a source, put them in quotation
marks and include the source.
Follow APA format only for citing your sources. For APA guidelines, go to your college's Online
Library which you can access through the Resources tab.
Evaluation
Each assignment leading up to the final paper is evaluated and graded independently. Your instructor will
provide specific grading criteria for each step of the project prior to its due date.
Running head: MODULE 3 COURSE PROJECT
Module 3 Course Project
Linsey Mendoza
Rasmussen College
Author Note
This paper is being submitted on January 27, 2018 for Mark Anderson’s
B489/MAN4900 Winter Quarter course.
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MODULE 3 COURSE PROJECT
Budget Estimates
Goal choice
The goal of Ford Company is to be the most successful automaker globally. The
company will deal with all types of vehicles: Service Utility Vehicles, saloon cars, trucks and
other heavy commercial vehicles. Ford Company will not only carry out, the manufacturing of
vehicle auto parts but will also be involved in other motor vehicle type of businesses. The
services offered will be vehicle service, vehicle leasing, and automotive finance. The mega
automaker company will majorly invest in the manufacturing of trucks because they are
forecasted to be in tremendous demand compared to the other type of vehicles. Moreover, there
will also be a need for the company to incorporate technology in the production of the vehicles
and the services offered by The Company in the automobiles world. The company will make
efforts of making mergers with technology companies like Uber and Google. Furthermore, the
company is to have branches in across all countries in both the northern hemisphere and the
Southern Hemisphere. It is also planned that Europe and the American continents will have at
least ten plants for the manufacturing of auto parts whereas Asia and Africa will have at least
five production plants. The multinational company is to be operational in a twenty-four-hour
economy. Hence there will be need of a large labor force to operate in shifts. The choice of the
employees will be based on educational qualification and experience through face to face
interviews. Moreover, the process of marketing will do using audiovisuals like televisions and
use of marketers.
The operating budget
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MODULE 3 COURSE PROJECT
General Operations
This is the expenses that will be incurred during the manufacturing of the auto parts:
Cost of raw materials in the whole production process of the first group of ten vehicles – 100,000
(one hundred thousand) USD
Cost of setting up a single manufacturing plant- (250,000) two hundred and fifty thousand USD
Machinery and plant expenses- 200,000 (two hundred thousand) USD
Human Resources
This will be the budget of all the cost involved with the use of human capital:
The total expenditure on salaries- 25 %(Twenty-five percent) of the total profit realizes by the
company. Then from there will be a breakdown of the definite amount of salaries differentiable
by the operational sectors of the company. The manufacturing sector will be the highest paid.
The total amount of commissions – 20 %( twenty percent) of goods sold above five cars in a
week. This will apply to marketers only.
Overtime payment-10% (ten percent) of the total salary per seventy-two hours.
Interviewers- paid on contract basis
Training of recruits- 10,000(ten thousand) USD.
Marketing
This will take into account the procedures that will involve sales promotion.
TV advertisement- 100,000 (one hundred thousand) USD
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Billboards- 7,000 (seven thousand) USD
Marketers- Paid on commission basis with a basic salary of 250(two hundred and fifty) USD
Miscellaneous expenses
Rent- 100,000(One hundred thousand) per plant
Utilities-85,000(eighty-five thousand)
Insurance- 5 %( five percent)
Fees-10,000(ten thousand) USD
Taxes- 10 %( ten percent) on sales
Interest- 15 %( fifteen percent)
Depreciation-10 %( ten percent)
Maintenance-100,000 (One hundred thousand) USD
With the already set up marketing strategies, it will now be easier for the promotion of the
products. Moreover, the budget on human resource will limit me to a specific amount of labor
force required by the company. The management strategies will fall under the human capital
budget.
Capital budgeting
New machinery. After the purchase of new machinery that will increase production and have an
estimated life of fifteen years, the company will be able to produce twenty cars in a day from a
single plant.
MODULE 3 COURSE PROJECT
New products. The offering of other additional services by the company will see it maximize
revenue collection by maximum utilizing resources.
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References
Western State College of Colorado. (2012). Operating budgets. Gunnison, Colo.: Western State
College of Colorado.
Running head: MODULE 3 COURSE PROJECT
Module 3 Course Project
Linsey Mendoza
Rasmussen College
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MODULE 3 COURSE PROJECT
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Improved Human Capital Management
Human capital has been identified as a vital stimulus towards 1the development of the
organizations. When human capital is well managed, the economic growth is made possible. The
economic development of an organization does not only require substantial capital investments or
innovation capabilities; human capital management is another aspect that must be taken into
consideration. This essay will discuss how improved human capital management will influence
the overall development of a Company.
To attain improved human capital management, employees must possess the right traits.
Employees2 must cooperate with the administration for achieving a consensus on what to improve
in the organization. Adopting improved human resource management is very vital in ensuring that
the institution is attaining a global market success. Employees should be participative regarding
contributing to the decision-making process. Hiring freelancers will be one of the ways to attract
employees for hire; this will encourage as many people as possible as they will be working on the
contract basis (Erlenkotter, 2014). The second strategy that I will use is the use of coaching culture
and training culture to tap new millennials who are just fresh from training institutions. These
procedures will be the best since the Company desires to hire energetic employees that can work
with a dedicated motivation.
I will train my employees to face to face. Face to face, training will be best for the business.
One of the advantages of this strategy is that it will cut down on the costs, which are involved in
the setting up of the online training platforms. Secondly, the procedure will encourage and give
room for personal interaction, which will promote explicit verification and clarification from
employees (West & Ibrahim, 2015). This approach will be the best for Ford Company because the
trainees will need to observe what is happening in the industry practice. The two areas where the
MODULE 3 COURSE PROJECT
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training will cover is personal relations and conflict resolution techniques. These will help them to
work harmoniously with others. The preparation of the existing employees will include marketing
strategies and the innovation skills. These aspects will better the trend in which work is done within
Ford. I will design my training in a manner that will include an emphasis on social factors and
external factors. In this case, the employees will be aware of the fundamental challenges that they
are susceptible. To promote diversity, the training will be designed so that the technology
advancements are included in the practice. The employees will be trained on how to incorporate
technology into the production (Erlenkotter, 2014).
Employee’s retention strategy is essential for any organization. Research says that
employees do not quit jobs, they stopped managers and supervisors. To retain employees, ensure
that the managers are in good relation with the employees. The managers must have the ability to
compensate workers well as per the work is done. Compensation must go hand in hand with the
amount of work the employees do. Employees must be rewarded accordingly. Rewards will
motivate the employees and these acts as an excellent retention strategy. Each needs to feel
acknowledged for what they do. Make it a propensity to thank your immediate reports when they
go the additional mile, regardless of whether it is with an earnest email, a gift voucher or an extra
three-day weekend (Erlenkotter, 2014). Demonstrate your representatives you value them and
offer how their diligent work helps the organization. A few teams set up rewards frameworks that
boost incredible thoughts and advancement, yet you can establish acknowledgment programs even
on a little group with a bit of spending plan (Erlenkotter, 2014).
In summary, improved human capital management must be taken into consideration in any
organization. The managers must use the correct strategy to ensure new and existing employees
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are trained in a manner that gears towards the goal of improved human capital management.
Employee retention is also vital, and therefore best strategies must be established.
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References
Erlenkotter, D. (2014). Ford Whitman Harris's economic lot size model. International Journal
of Production Economics, 155, 12-15.
West, D. C., Ford, J., & Ibrahim, E. (2015). Strategic marketing: creating competitive advantage.
Oxford University Press, USA.
Running head: MODULE 1 COURSE PROJECT
Module 01 Course Project - Company Selection
Linsey Mendoza
Rasmussen College
Author Note
This paper is being submitted on January 27, 2018 for Mark Anderson’s
B489/MAN4900 Winter Quarter course.
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MODULE 1 COURSE PROJECT
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Company Selection
My selected company is Ford Motors. The company is an automobiles manufacturer of
American origin situated in Michigan, Detroit state. Ford Motors Company was founded in the
year 1903 on the sixteenth of June by Henry Ford (Lawrence, 2013).
Ford Motors is the second most successful automaker company in the United States after
General Motors. The company deals with all varieties of automobiles, both types of vehicles,
both the commercial ones and luxury vehicles. It also deals with automotive parts. Other than
producing the auto products, they also carry out: automotive finance, vehicle leasing, and vehicle
service. Although they produce a large variety of automobiles, e.g., cars, hybrids, SUVs and
Trucks, the company's success is major because of the trucks it manufactures. The latest F-Series
trucks were the main reason of soaring against its competitors like general motors and other
German automaker companies. The trucks saw them record the highest sales for the past decade.
They made seven hundred and sixty-eight thousand sales of this type of trucks. They have also
been trying to incorporate tech into their service and product provision making them have plans
of becoming partners with either Uber or Google. The auto company is also known of powerful
SUVs that are mostly used for VIP escorts because of the high-security systems that it comes up
with. Ford's partnership with a technology company will see it grow with the rapid digitalization
across the world (McMahon, Brian, 2017).
The Ford Motors Company was my best selection because of its great achievement to
compete favorably with German cars whose automobile industry is the best across the globe. It
has manufactured trucks that have been preferred more than the Mercedes Benz Motors
Company.
MODULE 1 COURSE PROJECT
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References
McMahon, Brian. "The Minneapolis Ford Assembly Plant." Hennepin History. 76.1 (2017).
Print
Lawrence, J W. Automobile Industry Since 1945. Cambridge: Harvard Univ Press, 2013.
Internet resource
Running head: MODULE 1 COURSE PROJECT
Module 01 Course Project
Linsey Mendoza
Rasmussen College
Author Note
This paper is being submitted on January 27, 2018 for Mark Anderson’s
B489/MAN4900 Winter Quarter course.
1
MODULE 1 COURSE PROJECT
2
Ethics and Creating a Mission Statement
The history of Ford Company
Over the past fifteen years, Ford has expanded its production to different parts of the
world. This period has also seen the company improve the use of technology in providing
modern vehicles. Through these steps, the company has remained to be competitive in the
automobile industry. With the effective management and adoption of technology, the company
has remained to be the second successful automaker company in the United States after General
Motors. Over the time, the company has also increased the production of commercial and luxury
vehicles in the country and overseas. One of its outstanding steps which the company made was
the introduction of the F-Series truck which saw the company improve its sales. Over the time,
the company has also been trying to work with other companies like Uber and Google to
improve its products. In the past fifteen years, Ford has also experienced great success in its SUV
vehicles. The government and other agencies have been using these vehicles due to the security
features which they have. With such security features, the company has remained competitive
especially with the German competitors.
The main challenge which the company has faced is the level of competition in the
European market. German has one of the most successful vehicle manufacturers who make it
hard for Ford to penetrate. The challenge has been countered through manufacturing of modern
vehicles like the SUVs and T-Series trucks. The industry has provided a high level of quality
vehicles which has made the company invest even more. With such investment, the company has
MODULE 1 COURSE PROJECT
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been able to produce quality vehicles which have been used by the government due to the
security features involved (Lawrence, 2013).
The top management, mission statement, and code of ethics
Jim Hackett who is the current CEO of the company has brought a lot of transformation.
Together with the other Board of Directors, Jim has improved the use of technology which has
made the company more competitive in the industry. Steven Armstrong who is the group vice
president and president in Europe, Middle East, and Africa has improved the sales in these
regions. The mission statement for the company is “People working together as a lean, global
enterprise for automotive leadership, as measured by: customer, employee, Dealer, Investor,
supplier, Union/council, and community satisfaction.” The code of ethics provides directions on
how the workers and the company in general should conduct itself in the outside world. It
includes the behavior in the workplace environment, product quality, safety, and environment
matters, working with government, intellectual property, gifts, favors, and conflict of interest,
competition and antitrust laws, use of company assets and data safeguarding, and finally the
international business practices (Ford, 2016).
With these code of ethics, the company can set guidelines on how to run its activities
without violating the rights of other parties. It also helps the employees to operate based on the
set rules for the realization of organizational goals. Environment and product quality are the
ethical concerns which I have for the company. New companies like Tesla have begun the
construction of vehicles which are environmentally friendly. Thus, Ford has the responsibility of
improving its role in conserving the environment. People working together with consideration to
MODULE 1 COURSE PROJECT
environmental safety, global enterprise for automotive leadership, to satisfy the: customer,
supplier, employee, Dealer, Union/council, Investor, and community satisfaction.
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References
Ford. (2016). code of conduct handbook. doi:https://corporate.ford.com/microsites/sustainabilityreport-2016-17/doc/sr16-code-of-conduct.pdf
Lawrence, J W. Automobile Industry Since 1945. Cambridge: Harvard Univ Press, 2013.
Internet resource
McMahon, Brian. "The Minneapolis Ford Assembly Plant." Hennepin History. 76.1 (2017).
Print
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