Demographic factors can influence the behavior of consumers in their decision to purchase

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Please complete the following questions. It is important that you use full sentences and present the questions and answers when you submit your work. Submit the work as a file attachment. This means you complete all work in a word processing document(e.g., Microsoft Word). 1. Which particular demographic do you think has the most effect on consumer purchasing decisions? Explain. 2. Discuss how geographics can influence consumer purchasing decisions. 3. Why are female fans particularly valuable to the sports industry? Cite two specific reasons. 4. Explain why America has been referred to as a melting pot and how this affects sports and entertainment marketing. 5. Why is the sports and entertainment industry so popular? Cite two specific reasons.
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1. Demographic factors can influence the behavior of consumers in their decision to purchase.
This is influenced according to age, sex, income, education and marital status. An individual
earning a high income has the likelihood of purchasing expensive products compared to those
earning lower income. Age is a factor that majorly influences consumer purchasing decision. As
people grow their needs change. Young people tend to spend a lot in fun and social activities and
fashion. Elderly people spend little in social activities and fashion but ...


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