Price and Channel Strategy

User Generated

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Business Finance

Description

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price and Place/Distribution:
    • Distribution Strategies
    • Channels, Mass, Selective, Exclusive
    • Positioning within channels
    • Dynamic/Static Pricing Strategies
    • Channel tactics (Pricing)
    • Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

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Explanation & Answer

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Running head: PRICE AND PLACE/DISTRIBUTION

Price and Distribution Strategy
Name
Institution
Date

1

2

PRICE AND PLACE/DISTRIBUTION

A plan for setting price and distribution strategy is required to ensure an alignment between
the company and its activities with the needs of the customers and the needs in the market. It is
important to keep elevating the pricing and distribution strategy within the organization. Besides,
organizations must realize the importance of integrating the various channels with the increase in
the growth portfolio as a measure to promote the success of the organization in the market. Various
elements can be incorporated to facilitate the success of the pricing as well as the place strategy
for an organization. The three elements that will be discussed in this paper include the distribution
strategy, the daily pricing and promotion pricing, and the dynamic/static pricing strategy. A
company may use these strategies in understanding the manner in which it will expand its business
on a global platform by utilizing a varied channel.
Distribution strategies
A distribution strategy is when the management of the firm creates a plan for the
manufacturing business to specify the manner in which the firm intends to transfer its products to
retailers, intermediaries and the end consumers. The company relies on a holistic distribution
model that takes advantage of the diverse channels of distribution available. The customers in a
marketing plan are required to access the products and services at all time and in all places. The
channel offering services and outlets are required to be widespread and close to ensuring easing
the distribution process. In most cases, companies use the strategy of distribution in supplying its
products to the customers (Heracleous, 2013). There are cases that the company may give sellers
the control over the market strategies and the market tools. The location of the distribution channel
is usually authorised retailers, online stores and fulfilment services.

PRICE AN...


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