Description
Strategic planning within organizations provides a plethora of benefits to the organization including meeting goals specified in the plan and contributing to the long-term success of an organization. Refer to Exhibit 8.3: The Strategic Management Process, located in Chapter 8 of the Management textbook.
For this assignment, select either your own organization or one you know enough about to complete a series of assignments related to strategic planning for a proposal you would like to implement. The same organization will be used in the following assignments:
- Strategic Planning: Strategy Map (Topic 4)
- Strategic Planning: Action Plan (Topic 5)
- Strategic Planning: Communication Plan (Topic 7)
- Strategic Planning: Evaluation (Topic 8)
- Strategic Planning: Presentation (Topic 8)
Once you have selected the organization, identify a strategic goal through preforming a SWOT analysis within your sphere of influence. For example, if you are not currently in a management or leadership position, it is acceptable to focus on a more focused area of your organization you are currently in a position to impact. If you are a classroom teacher, perhaps you see opportunities for improving access to technology in your district. If you are a nurse, perhaps you see opportunities to improve communication processes in your department, etc.
A SWOT analysis is part of strategy formulation that leads to goal setting and then progresses to the development of a strategic plan. Be sure to follow the criteria for effective goals as illustrated to Exhibit 7.5, located in Chapter 7 of the Management textbook.
Complete a SWOT analysis using the "SWOT Analysis" template. Consider the following guiding questions as you complete the SWOT Analysis:
- What are the recognized strengths of your identified area?
- What does your identified area do better than other companies?
- What unique capabilities or resources does you identified area possess?
- What do other companies consider to be your strength?
- What are the recognized weaknesses of your identified area?
- What do competitors do better than your identified area?
- What areas can be improved at your current position?
- What do other companies consider to be your weakness?
- What trends or conditions impact the company in a positive way?
- What opportunities exist for the identified area?
- What trends or conditions impact the identified area in a negative way?
- What is the competition doing that may have an impact on your identified area?
- Does your identified area have solid financial support?
- What impact does your weakness have on the threats your identified area faces?
These questions are samples of what you may need to address in your SWOT Analysis. Using the SWOT analysis results, develop at least one strategic goal. Submit both the completed SWOT analysis document and the strategic goal.
APA format is not required, but solid academic writing is expected.
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Explanation & Answer
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SWOT analysis for the HR department
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Introduction
A SWOT analysis of a company’s department is very crucial to the success of the
strategic performance of the organization. In this SWOT analysis discussion, the study examines
a SWOT analysis of South West Airlines Human Resource Department. The aim is to see how
through the SWOT analysis, the department can achieve its set goals. As mentioned, the
identified area within the organization is the Human Resource Department. The human resource
department is a very sensitive department in an organization as it is concerned with managing
people within the organization. Furthermore, it is this department that is concerned with
recruiting workers and welfare of workers within an organization. It also acts as the link between
the workers and the company management.
Strengths
The HR department at South West Airlines (S.W. Airlines) has the following as the
strengths that enable it to perform. Firstly, the company upholds the policy of “train for skills.’
(Weber, 2015) In this procedure the company has made, it a requirement that there are enough
supervisors. In fact, the supervisors are in the ration of one supervisor for every ten frontline
personnel. Hence as long as the staff is working alongside the supervisors, they have a very high
degree of credibility and influence. This is strength because the company has workers that
perform to their best and perform their tasks flawlessly.
The second strength is the method of recruitment. The company does not just recruit
employees than give them jobs permanently. Instead, the company employs, then takes the
© 2015. Grand Canyon University. All Rights Reserved.
employee as a trial employee during a period when they are undergoing training to understand
their responsibilities correctly. This is a strength because the company can put only skilled and
well-trained employees to do the work (Cascion & Boudreau, 2012). In fact, such employees’
performances are excellent and competent because they are very well aware of what is expected
of them at the capacity that they have been employed in. Other strengths that competitors have
identified and that are applied by S.W. Airlines include overall work process that involves
regular exchanges this ensure that workers are aware of what the other companies do, they use
internal promotions to fill management positions which motivate employees hence reduced
turnover (Weber, 2015). Finally, the HR uses efficient conflict resolution processes to that ensure
that all the workers are working efficiently. Thus as mentioned, this department is very sensitive
since it is the backbone of the productivity of the company. It deals with the welfare of workers
and as such motivating them to work efficiently.
Weaknesses
The HR department at S.W. Airways is having a handful of weaknesses. The first is the
internal weaknesses where the HR department still needs to keep upgrading their technology to
manage the workers effectively (Cascion & Boudreau, 2012). For instance, having programs that
monitor performance in order to ensure proper awarding system. Currently, the company is using
a manual rewarding system which might cause some workers to complain of bias. The second
weakness is the lack of knowledge of remuneration and allowance legislation, and this is because
the HR department has not worked effectively to encourage the workers to know their
© 2015. Grand Canyon University. All Rights Reserved.
remuneration laws. Finally, the HR is lacking training programs apart from those that are
implemented for the initial stages where the personnel is newly employed.
When compared to other competitor companies such as Delta Airlines, ...
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