Description
Put yourself in the position of marketer who wants to market a new product or service. Create a PowerPoint presentation to explain to potential investors how the new product or service will be marketed with a focus on the segmentation, targeting, and positioning (STP) strategies.
Be sure to cover the following:
- The big picture; why the STP approach is appropriate
- How the market may be segmented
- Targeting plans; market attractiveness
- Positioning strategy utilizing the 4Ps of marketing
Your PowerPoint presentation must be 10-15 slides (does not include title, reference slides), well-written speaker notes, informative graphics, and formatted according APA Requirements. Include your text and at least two references to credible sources outside of the course and its required readings/ media.
Explanation & Answer
Attached.
Market Strategy
The firm is owned by a young person who is a cancer
warrior
When she was battling a condition.
There were so many nutrition restrictions that her
doctors advised so to avert further complications
It was a struggle to access these products because
there were very few suppliers and some of them did not
really sell genuine products.
In recent times, there has been tremendous increase in
the number of people who ail from lifestyle.
Medical experts have attributed this trend to the
consumption of unhealthy and processed foods.
Many people are cautious of their diets and are leaning
towards fresh organic foods.
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Review
Review
