Description
What is the most effective advertising strategy? How so and why? Define and explain the strategy and then use specific examples of advertisements and commercials to support your argument.
Firstly, please give me a short paragraph to summarize the main idea and find 4 ads (with links) examples to support your argument, please write one sentence or two to explain how this example support the main idea. Please finish it in 5 hours. ( It's simple and I need it asap, thank you)
Then you could compete the five pages essay.
Explanation & Answer
Attached.
Running head: TECHNIQUES OF COMMERCIAL ADVERTISING
Techniques of commercial advertising
Institution Affiliated
Date
1
TECHNIQUES OF COMMERCIAL ADVERTISING
Introduction
An advertising strategy refers to the means through which consumers are reached out to
and persuaded to make a purchase. An effective advertising strategy follows sound product and
market assessment, analysis of the media to use and the budgetary considerations. An effective
advertising campaign is one that takes into account the product itself and the merits it has, the
various characteristics of consumers, the analysis of alternative ways of conveying the same
message to the consumer and optimal use of the available resources. The effectiveness of an
advertising strategy holding other factors constant is based on how well it will impact the
consumer. This has to do with the content of the advertisement itself and how the content is
effectively conveyed to the target audience. For this paper, the focus will be on commercials as
an advertisement technique. Commercial ads can be designed in various ways but the most
effective ones are repetition, bandwagon, claim and association ads. Finally, the conclusion is
that the mixture of these four creates the most effective advertisement strategy.
Commercial advertising
In simple terms, commercial advertising refers to advertising films aired on TV or radio
for the purpose of informing potential consumers of an existing product of service, persuading
them to make purchases, reminding customers that the products of services are still the best or
simply building brand name. Commercials are common particularly on TV. It is not uncommon
to have a TV interrupted by a commercial break. While there are other ways of advertisement
incl...
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