What Are They Really Selling

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Writing

Description

To analyze and “deconstruct” the messages you see in the 3 Super Bowl commercials. Create a slide presentation that will show what’s really going on in the commercials .

Presentation Planner has been attached.

All of the project resources and the 3 links to the commercial will be provided as well.


Unformatted Attachment Preview

Decode Media, What Are They Really Selling? Presentation Planner 1. Prepare to create your presentation by watching each commercial and taking notes on any reactions you have. Familiarize yourself with the Project Resources. Then watch again, taking notes in order to answer these questions for each commercial: ★ How does it make you feel? ★ What values does it appeal to? ★ What is the narrative or “story” of the commercial? ★ Who are the characters and what assumptions are we encouraged to make about them? ★ Is there a narrator and/or soundtrack? How do these affect you as a viewer? ★ How do the different characteristics of the commercial influence you to like or buy the product? ★ Is there a genuine connection between the values the commercial appeals to and the product itself? If not, what ethical issues might this raise? 2. Create a presentation using in which you explain how each commercial is constructed. For each commercial, use the questions in Step 1 as a guide to your analysis and interpretation. Your presentation should: ★ include a definition, in your own words, of each of the following terms: ○ Audience ○ Branding ○ Narrative ○ Construction ○ Deconstruction ○ Stereotypes ★ use appropriate terminology to discuss the different aspects of each commercial ★ include evidence from the commercial—for example, screenshots or embedded videos ★ follow an appropriate presentation structure © Copyright 2015 College for America at Southern New Hampshire University. All rights reserved.
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https://www.studypool.com/discuss/5734342/
what-are-they-really-selling
by Robert F

Submission date: 08-Feb-2018 09:27AM (UT C-0500)
Submission ID: 913004481
File name: Super_Bowl_Commercil.pptx (3.65M)
Word count: 783
Character count: 3994

https://www.studypool.com/discuss/5734342/what-are-they-really-selling
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Super Bowl
Commercial
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Definition of Terms
• Audience: a Particular group of people an
advertisement who is the target of th...


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