Assignment 3: PowerPoint Presentation
Develop a PowerPoint presentation (12-18 slides in length). It should include a title slide, an agenda
slide, body content slides, a closing slide, and a references slide (if applicable). All slides count toward
the required length.
The content should focus on some aspect of social media use in the workplace. Potential examples
include the importance of companies embracing social media, advertising through social media, policies
involving social media, proper professional communication through social media platforms, or any
number of other angles.
The presentation must be submitted in .PPT or .PPTX format. Any other submission formats will be
returned ungraded.
The PowerPoint presentation must adhere to the following requirements:
1. Content:
a. Address some aspect of social media use in the workplace.
b. Organize the presentation in a clear, logical manner.
c. Provide between 12-18 total slides.
d. Assume your target audience is familiar with the overall concept of social media.
2. Format:
a. Follow the design requirements from Chapter 12-3 (pages 208-211) in BCOM7.
b. Format the PowerPoint presentation with headings on each slide, and two to three (2-3)
relevant graphics (photographs, graphs, clip art, etc.) throughout the presentation (not per
slide), ensuring that the presentation is visually appealing and readable from 18 feet
away.
c. Open with an engaging introduction (including one title slide and one introduction slide).
d. For the body of your presentation, cover the main points of your subject. Create slides
that reinforce and illustrate your main ideas.
e. For your single closing slide, finish with a memorable wrap-up statement that refocuses
on the purpose of your presentation.
f. Slides should cite any relevant outside sources using footnotes on relevant slides (the
source should be clearly visible to the audience) OR in APA format (in-text citations on
slides and an included references page at the end of the presentation). Choose one
method or the other (do not mix both).
3. Clarity / Mechanics:
a. Focus on clarity, writing mechanics, and professional language/style requirements.
b. Run spell/grammar check before submitting.
Your assignment must:
• Be completed in PowerPoint (using either .PPT or .PPTX format). Your professor may provide
additional instructions.
Submitting your assignment:
• Submit your assignment through the online course shell only.
The specific course learning outcomes associated with this assignment are:
1. Plan, create, and evaluate professional documents.
2. Write clearly, coherently, and persuasively using proper grammar, mechanics, and formatting
appropriate to the situation.
3. Deliver professional information to various audiences using appropriate tone, style, and format.
4. Develop presentation skills for use in the professional environment.
Points: 150
Assignment 3: PowerPoint Presentation
Unacceptable
Below 60% F
Meets Minimum
Expectations
60-69% D
1. Submission
meets the
content
requirements
outlined in
assignment
details.
Weight: 30%
Submission content
missing multiple
required elements,
has multiple issues
with development of
content, or does not
relate to the stated
requirements.
Submission missing
at least one noted
content requirement
and has multiple
issues with
development of
provided content
items.
Submission is
missing at least
one requirement
or has specific
development
issues with
provided content
items.
Submission
includes all
stated
requirements and
most are well
developed.
Submission
includes all
stated
requirements
and is well
developed.
2. Assignment
meets the format
requirements
outlined in
assignment
details.
Weight: 25%
Assignment makes
little or no attempt to
meet the stated
format requirements.
Assignment is
missing at least two
format requirements
(or there are major
errors as noted in
comments).
Assignment is
missing at least one
format requirement
and/or has 4-5
minor errors.
Assignment
includes all
stated format
requirements and
has 2-3 minor
errors.
Assignment
includes all
stated format
requirements
and has 0-1
minor errors.
3. Audience,
purpose, and
overall
effectiveness of
the PowerPoint
Presentation.
Weight: 30%
The PowerPoint
Presentation is not
properly targeted, the
purpose is unclear,
and/or the message is
ineffective in
achieving its goal(s).
The PowerPoint
Presentation has
major errors in at
least two of the
areas (audience,
purpose, or overall
effectiveness).
The PowerPoint
Presentation has a
major error in at
least one of the
areas (audience,
purpose, or overall
effectiveness).
The PowerPoint
Presentation
mostly addresses
the proper
audience,
generally
achieves its
purpose, and is
somewhat
effective.
The PowerPoint
Presentation
addresses the
proper audience,
achieves its
purpose, and is
effective.
4. Clarity,
writing
mechanics,
professional
language/style
requirements.
Weight: 15%
More than 8 errors
present.
7-8 errors present.
5-6 errors present.
3-4 errors
present.
0-2 errors
present.
Criteria
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
12.3 DESIGNING COMPELLING
PRESENTATION VISUALS
considered
Speakers who use presentation visuals are
better prepared and more interesting, and achieve their
goals more often than speakers who do not use visi
als. Presentation visuals support and clarify a speaker's
ideas and help the audience visualize the
message. A
speaker using presentation visuals reaches the receiver
with double impact--through the eyes and the ears
and achieves the results quoted in an ancient Chinese
proverb: "Tell me, I'll forget. Show me, I'll remember.
But involve me and I'll understand.” Research studies
confirm that using visuals enhances a presentation.
The effective use of presentation visuals provides
several advantages:10
.
.
clarifies and emphasizes important points
increases retention from 14% to 38%
• reduces the time required to present a concept
• results in a speaker achieving goals 34% more often
than when presentation visuals are not used
increases occurrence of group consensus by 21% when
presentation visuals are used in a meeting
.
Hemianto di document to their
overly complex
Design of Presentation Visuals
Podpat will remain the standard presentation
and in the organizational settings, even
misils give rise to such sayings as Deatle
PowerPoint and Power Point poisoning. The prob-
is that too many presenters approachindle
as if they were reading a document
rather than delivering an interesting a
ning and inspiring
used of too many text slides that are
difficult to understand and boring. One example is an
retability" PowerPoint slideshow sent by the 2008
Hillary Clinton Campaign to all House Democrats that
contained nine slides. 275 words, une table, three bar
charts, and two pie charts. Such "docu-points" are usi-
ally less effeetive than a concise, well-designed handout
or summary report."
Even though Power Point remains a standardin many
professional envirouments, other presentation software
packages are available. Flash is one of the best presenta-
tion software tools on the market because of its anima-
tion effects and ability to import video. Unfortunately
it also takes a high degree of proficiency to use. Prezi is
another popular software tool that is available online and
provides a very different experience than PowerPoint in
that it is nonlinear and more interactive and dynamic
Apple users can use Apple Keynote. Other presentation
tools include Google Docs and Slide Rocket
Regardless of the software package you clioose,
your goal is to create an appealing, casy-to-read visual
aid that supports and enhances your main points with
out overwhelming the audience. Presentation visuals
should possess the same degree of professionalism as
your delivery and personal appearance. You can create
done and will provide
sidehandons and not page boy
simple guidelines
- Limit the number of visual aids used in a single
presentation. While audiences value being able
to see your points, they also welcome the variety
provided by listening and the break from concentrat-
Ing on visuals. Design compelling visuals that direct
the audience's attention to major points and clarity
or illustrate complex information. Use precise, vivid
language that will involve the audience and enrich
your r message and delivery style.
Limit slide content to key ideas presented in as
few words as possible, or better yet, visually.
Well-organized, crisp slide content enhances the
audience's ability to grasp the speaker's meaning
and find immediate value in the information. Good
content also leads to an extemporaneous delivery
rather than
a speaker's monotonous reading of
scripted slides. Short text lines are also easier for the
eye to follow and open up the slide with appealing
white space. Whenever possible, present complex
information using graphic aids, such as tables, charts,
or diagrams,
• Develop only one major idea using targeted key-
words the audience can scan quickly, understand,
and remember. Full sentences can be used for a direct
quotation; otherwise, less is more. William Earnest,
author of Save Our Slides, offers a cure for verbalitis:
"Power Point is not a word processor"-it is a visual
medium in which fewer words are always more.
• Keep type sizes large enough to read when pro-
jected and to discourage crowding slides with text.
Strive for these font sizes: slide titles, 44 points;
main bullets, 32 points; sub-bullets, 24 points. Do
not use text smaller than 18 points, as it is unread-
able when projected.
Limit slide titles and headings to four words and
follow the 7 x 7 rule, which limits text to 7 lines per
slide and 7 words per line. Eliminate articles (a, an,
the), understood pronouns/possessives (we you,
your), simple verbs and infinitive beginnings (are,
to), and repetitive phrasing.
If you must use text, develop powerful bulleted
lists that are easy to follow and remember. For easy
recall, limit the list to three to five main bullets,
but absolutely no more than seven. To eliminate
confusion and rereading, use bulleted lists that
are grammatically parallel. One item appearing
out of place weakens the emphasis given to each
item and can distract audience attention from the
message. Be certain each major point relates to
the key concept presented in the slide title and
CHAPTER 12 Designing and Delivering Business Presentations
Darliton
light background
Poor
contract
options:
Beitrali te madhe
and the point relates to its major point Unless
milability of the following content arham
sequences Important the bullets as they add less
datter and are easier to follow than numbers.
Choose an effective template and powerful
High-contrast
options
images to reinforce Idean, Illustrate complex
Ideas, and onliven baring content. Images and
shapes are more visually appealing and memorable
than words, and they enable audiences to grasp
Information more easily. Today's audiences expect
media-rich, dynamk visuals, not a speaker's dense
Crutch notes displayed on screen. Although photo-
Because the lower resolution of projectors can wali
graphs and clip art available in your presentation
colors and make them less vibrant thisun what is seen
software gallery are acceptable, avoid images that
a printed page or computer screen, choose options wu
are overused, outdated, gralny, and convey an
very high-not arinimally ligh-contrast. Projek yout
unprofessional tone. Instead search for or create
presentation ahead of time in the room where you are to
high-quality professional images that convey the
desired message and can project onscreen without
Present so VOI CHO assess the color scheme. You can
distortion
double-check for realability and typographical errors
. Choose an effective color scheme. The colors you The same time.
choose and the way you combine them determine
the overall effectiveness of your presentation and add
- Choose the accent colors that complement the color
scheme. Accent colors are used in small doses to draw
a personal touch to your work. Follow these simple
attention to key elements: bullet markers bars/slicesin
rules to plan a non-distracting, complementary color
scheme that has unity with the template graphics:
graphs, backgrounds (fills) of shapes and lines, selected
text; or drawings that are color coded for emphasis. Por
• Limit colors to no more than three colors on a
red and green when differentiating important points
slide, to avoid an overwhelming feel.
as almost 10% of the population is color impaired and
• Begin by selecting a background color that con-
cannot distinguish between red and green. The red and
veys the appropriate formality and tone. Choose
green bars in a graph would be seen as one large area
cool colors (blue and green) in muted shades for for-
Choose an appealing font that can be read
mal presentations, choose warm colors (red, orange,
on-screen easily. Avoid delicate, decorative, or
and yellow) or brighter shades of cool colors for a less
condensed choices that are difficult to read when
formal and perhaps trendy look. Think carefully about
projected. The clean, simple lines of a sans serif for
whether your color selection has a natural associa-
such as Calibri, Tahoma, or Verdana, are ideal for pro
tion with your topic or organization. For example,
jecting on a large screen, newspaper headline, signo
a presentation on environmentally friendly policies
billboard. A sans serif font has no short cross-stroles
might incorporate colors naturally associated with
known as serifs, which provide extra detail that helps
nature and cleanliness (earth tones, white and blue):
guide the eye on print media. Examples of serif fonts
a presentation to Pepsi Cola likely would be designed
are Cambria, Times New Roman, and Garamond
around the company colors of red, white, and blue.
Follow these keyboarding rules for easy reading
Choose complementary foreground (text] colors
that have high contrast to the background to
Use capital letters sparingly as they are difficult to re
from a distance. Capitalize the first letter of important
ensure readability. To ensure high contrast, choose
words in slide titles (initial caps) and the first letteral
either dark text on a light background or light text
the first word and proper nouns in a bulleted listser
on a dark background. For example, the often used
color scheme of yellow slide title text and white
tence case). Omit hard-to-see punctuation at the end
bulleted list with a blue background is a good choice
of bulleted lists and elsewhere, and avoid abprevia
because the colors are complementary and have high
tions and hyphenations that might cause confusion
contrast. Choose a slightly brighter color for the slide
. Reflect legal and ethical responsibility in the
title that distinguishes it from the color chosen for
design of presentation visuals. Like the graphics
the bullet list.
you developed in Chapter 10. presentation visuals
should be uncluttered, easily understood, and depi
Black text against a white background has the greatest
information honestly.
contrast. A blue background with yellow text contrasts Proofread the visual carefully following the same
well, but a light blue background with white text would
210 PART FOUR Communication through Reports and Business Presentat ons
systematic procedures used for printed letters and
DESIGNING COMPELLING SLIDES
Triton Enterprises
The revised slide
• Includes short description title that captures major idea of slide
• Limits content to meet the TX 7 criteria.
• Recognizes the difference between a written communiention channel and a visual one througli entanced
use of visual elements and reduction of text
• Takes advantage of SmartArt feature of Microsoft PowerPoint to increase visual appeal wlule reducing
time needed for custom design creation
• Uses a simple but appealing template with high-quality relevant image that is large enough for audience
to see and has not been overused
• Uses high-contrast background and sans serif fonts to ensure Ingibility Color choices are complementary
And convey a professional tone.
• Uses initial caps in slide title, capitalizes the first word iu bulleted list, and on its period at end of bulleted
items
• has been proofread carefully to avoid misspellings that damage credibility
12-4 REFINING YOUR DELIVERY
reports and electronic communication. Misspellings
in visuals are embarrassing and diminish your credibil
ity. Double-check to be certain that names of people,
companies, and products are spelled correctly.
Figure 12.2 offers a review of slide design guidelines.
The poor example (left) relics on text to come the mes-
sage, while the good example (right) illustrates the point
Aller you have organized your message, you must iden-
Hify the appropriate delivery method, refine your vocal
qualities and practice your delivery
12-4a Delivery Method
Four presentation methods can be used: memorized
scripted, impromptu, and extemporanсons. Impromptu.
and extemporaneons styles are generally nore useful for
business presentations
Memorized presentations are written out
ahead of time, memorized and recited verbatim. Mem-
orization has the greatest limitations of the speech styles.
12-3b Design Tips for Audience Handouts
and Notes Pages
Audience handouts should add value for individual audi-
ence members otherwise, the information can better
be conveyed in a projected format for group benefit. An
effective handout can help audience members remem-
ber your message, serve as a reference for later Coul-
sideration or action, and encourage involvement when
space is provided for note taking or response. You can
prepare useful presenter notes on small index cards or
on pages generated by electronic presentation software,
memorized presentation a presentation in which a speaker
writes out a speech commits it to memory, and recites it verbatim
CHAPTER 12: Designing and Delivering Business Presentations 213
Purchase answer to see full
attachment