Description
Scenario:
Assume you are a manager at a medium-sized brick-and-mortar organization based in the Middle East and are looking to enter the global market. You have been asked to assess the company’s current business model and come up with a recommendation for scaling it up with IT security in mind.
Directions:
Write a paper that includes the following:
- A description of the following business models: brick-and-mortar, e-business and e-commerce
- For each model, discuss best practices you would employ to keep your customers’ personal data safe.
- Recommend the model that is best suited for global expansion, explaining your reasoning.
Keep in mind, we are most interested in your explanation of the steps you would take to identify a suitable model in accordance with security goals. Use diagrams, where appropriate.
Deliverables:
- Your paper should be 2-3 pages in length, not including the title and reference pages.
- You must include a minimum of two (2) credible sources and information from the module to support your writing. The Saudi Digital Library is a good source for resources.
- Your paper must follow Saudi Electronic University academic writing standards and APA style guidelines, as appropriate.
Explanation & Answer
Attached.
Running head: GLOBAL EXPANSION
1
Global Expansion
Student’s Name
Institutional Affiliation
GLOBAL EXPANSION
2
Global Expansion
Global expansion is a process by which enterprises are venturing into the global market
following the increase in the aspect of globalization. Often, global expansion is inspired by the
desire of the management attaining an enterprise primary objective, increasing the market share
and corresponding profitability of an organization. Adekola and Sergi posit that global expansion
enhances the diversification of markets, access to talent, and exposure to foreign program
opportunities (2016). International growth of a business is attributable to advancing technology
that fosters easier management of global enterprises in a centralized location. Global expansion
is a pivotal business aspect that entails enterprises venturing and expanding service in an
international market.
Business Model for Global Expansion
DaSilva and Trkman (2014) define an enterprise model as the combination of reserves
that generate value to a business and its clients through the transactions. Various business models
exist and continue to advance with the changes in technology, for instance, the brick-and-mortar
business models, e-business, and e-commerce business models.
Brick-and-Mortar Business Models
Brick-and-mortar organization models refer to the conventional business where the
cust...
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