Apply Porter's model to an organization Worksheet

User Generated

Nyrknaqre32

Business Finance

Description

“Using Porter’s Five Forces Model to analyze the competitiveness of the________ industry for company Y”. - Worksheet

Select a business- business unit you will be conducting the analysis for. Start collecting your information

Select your business:

Name of Business: ____________________

•Provide a clear description of company

•What are the Business units within the company?

•What are the main products/services?

•Are you doing the analysis for a particular business unit or the entire company- dependent on the company you may select a specific business unit for this analysis

{Companies compete in many industries. Due to the duration of this class, it may be advantageous to select a business unit to conduct your analysis e.g. If Apple is your selected company, you may analyze Apple smart phones or Apple PCs.)

•What industry is this business unit competing within?

Identify the Industry

( if your business unit is Apple smart phones then your industry is the smart phone industry)

•Overview of the Industry/competitive environment

•provide a clear description/positions and names of key players in that industry

• including scope, size, growth forecast, market share, stage(mature, emerging, declining)

•Identify direct and indirect competitors

•Basis for competition

Now for the industry analysis utilizing porters

I just want one force(( Threat of Competitive rivalry))

. Gather the information on Threat of Competitive rivalry

Threat of Competitive rivalry is (use ranking e.g High/Low or 1-5)if

List your reasons to support your conclusion

Are there any opportunities? How?

How does Information Systems affect this force?

After gathering all the information, analyze the results, what impact does this force have?

Summarize your findings, make recommendations. Formulate strategies based on your findings

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Explanation & Answer

Attached.

Running head: NIKE’S COMPETITIVENESS IN THE FOOTWEAR INDUSTRY

Nike’s Competitiveness in the Footwear Industry
Name
Institution

1

NIKE’S COMPETITIVENESS IN THE FOOTWEAR INDUSTRY

2

Nike’s Competitiveness in the Footwear Industry
Nike is a multi-national sporting shoe manufacturer located in the U.S. The company
which was formed in 1964 as Blue Ribbon Sports manufactures, distributes, and sells sports
shoes, apparel, and sports equipment. Matter of fact, it is the world’s largest supplier of athletic
shoes and apparel. The headquarters of Nike are in Beaverton, Oregon and the company has a
worldwide supply chain for its products. The company has retail stores in over 1142 locations
around the world, and its manufacturing plants are mainly located in Asian countries such as
China, Cambodia, and Pakistan (Mahdi et al., 2015). Nike is a dominant player in the athletic
footwear industry but must initiate innovative product development to increase market growth
and discard the threat of competitive rivalry from Adidas.
Nike’s business units are divided according to the products handled as well as the
locations of the units. The main unit is the footwear business unit. Other units include the apparel
segment, equipment and “other” segment, the North American segment, EMEA, Asia Pacific,
other emerging markets, and global brand divisions. As already seen in the business units, the
company handles footwear, apparel, and sports equipment as the main products. The company is
also involved in extensive sponsorships for teams and individuals in sports. For this analysis, I
adopt a specific analysis of the company’s footwear unit. The reason for choosing the footwear
unit for analysis is because it is the most significant business unit which is well-structured...


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