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here i will upload old paper that the second paper will be related to it.
Assignment 2
Module 2 of Business Plan: Marketing Plan
You are continuing to develop your business plan. In this component you will develop a marketing plan that includes your branding scheme and your proposed advertising methods for your services. The following elements are required for this:
Introduction: Please re-introduce your target market, size of facility and total membership.
I. Branding: Development of brand recognition is key to your business. This should include (at a minimum):
A. Company Name
B. Company Tagline
C. Company Logo
*These need to be in the body of the paper.
II. What advertising methods will you use to attract members:
Examples: Newspaper, periodicals, television, radio, internet, flyers, brochures, etc.
A. Should identify at least two major advertising tools.
B. With each type of advertising you need to identify when, how many and what estimated annual costs will be for each.
C. Should supply at least two actual samples of the advertising tool you are going to use.
Make sure you document all sources accurately and in APA format.
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Explanation & Answer
Attached.
Arlington’s Fitness Center
Arlington’s Fitness Center is taking center stage in ensuring that people are healthy and have
maintained manageable weight with strong muscles to perform daily duties.
Advertising Methods
Newspapers
Newspapers are termed to be traditional ways of passing information and making
advertisements. A decade ago most people were making newspapers purchase every day and
organizations do buy newspapers for the staff to get updated with trending issues. Apart from
getting information about politics and business, people’s health in the current era has developed
complications due to the eating habits. People with white color jobs consume fast foods due to ac
of enough time to prepare meals and having much money at their disposal to pay for almost
everything to make their lives easier. On the classifieds section of the newspapers, I will include
a section to advertise Arlington’s Fitness Center and include contacts and the lowest subscription
a person can be subscribed. The population of 230,050 people living in Arlington, I presume that
at least a quarter of the population will get access to newspapers and pass the word about the
fitness center due to the services offered and reasonable charges (Editors of Salem Press, 2017).
According to recent research, the youths in Arlington are undergoing through the challenge of
obesity. Such fats will be burn by the vigorous exercises offered at Arlington Fitness Center and
help to get back the nice shapes of the youths who are bursting out due to feeding on junk and
fast foods. The cost of advertising on newspapers will be a bit expensive but the target people
will be those in white color jobs who will subscribe and make an estimate cost of $150 per year
will be spent on adverting through newspapers.
Newspaper Advertisement Sample
Upon a visit to many doctors within Arlington, they have advised on the kind of exercises to
offer to the people as most of them are suffering from too much weight gain and joints paid due
to too much relaxation and enjoying comfort zones. Most people use cars to move around even
when they are going for short distances. Without stopping using cars, people can have a
scheduled exercise on regular basis to help them keep fit and stay strong. Welcome to
Arlington’s Fitness Center and you will feel the difference as you receive a guide to your
physical fitness.
Social Media
Social media is a major platform where people of all ages are crowded to get information
and share life experiences. The world is driven by technology and everyone who has access to
the Internet manages to have an active account on one of more of the social sites. The social sites
offer an opportunity of creating pages that can be used to advertise businesses and other services
provided. Through the creation of such pages, I will ensure that Arlington’s Fitness Center has a
page on Facebook, Twitter, and Instagram to help pass information fast. Apart from passing
information about the existence of the fitness center, the page descriptions will highlight the
benefits of joining the Arlington’s Fitness Center and the advantage of...