Comprehensive Analysis of a Fortune 500 CompanyFor this Individual Project you will analyze publicly available information about a Fortune 500 Company and develop an assessment of the corporate strategy and its ability to increase competitive advantage.This assignment requires you to obtain and analyze information at the company, industry and market levels using various databases and reports found in the AIU library, in addition to at least eight (8) professional or academic peer-reviewed articles.Click here for a tutorial on finding company information in the library.Click here for a tutorial on finding industry information in the library. Your analysis should include an in-depth review of the Company's most recent SEC Form-10k Annual Report and Form DEF-14A Proxy Statement. These SEC filings can be found at the SEC Edgar Database located at the URL http://www.sec.gov/edgar/searchedgar/companysearch... . Pay particular attention to the Management Discussion and Analysis (MD&A) sections of the SEC Form 10-K and the DEF-14A Proxy statement. Direct competitors are identified in the "Comparator Group" section of the DEF-14A Proxy Statement. ) These SEC filings also contain information relative to external and industry analysis that will be helpful in your assessment of the Company's strategy and competitive position.A thorough analysis requires evaluation of various external stakeholders:CompetitorsIndustryVendorsCustomersGovernmental entitiesCommunitiesInternal stakeholders that should be considered in the analysis include:ShareholdersBoard of DirectorsManagementEmployeesA comprehensive SWOT analysis should be performed relative to the Company's ability to improve its competitive advantage.The comprehensive analysis should include both qualitative and quantitative elements, leveraging information available in SEC Filings, business databases, and peer-reviewed articles.Your work should demonstrate your ability to:Apply critical thinking skills to analyze business situations.Apply principles of quantitative and qualitative research to business cases.Describe the opportunities provided by technology for businesses.Appropriately use effective communication techniques.Apply the standard of APA style to all research and writing tasks.You will prepare a report presenting the findings of your comprehensive analysis examining the Company's corporate strategy and its ability to increase competitive advantage. The written report will have a body length of 10-12 pages excluding title, abstract, references and appendices. Quotation limits should be Not more than 10% of the body of the paper can be quotations, all of which must be properly attributed in APA format.NOTE: Article collections (scholarly databases) may be accessed in the Library. Suggestions are:ABI Inform GlobalAcademic Search PremierBusiness Source Premier

To help you better understand the concepts of Marketing Analysis, you will be asked to complete a case study for each weekly assignment. To prepare for this level of analysis, first read "How to Analyze a Case" in the W1 lesson folder.This Week's Case “Gillette: Why Innovation May Not Be Enough” (located in textbook appendix)After reading, reviewing, analyzing and evaluating the case study, pretend you are the Executive Marketing Director for Gillette. Develop a 3-5 minute video that will be shared with the newly formed New Product Development Team. You may use any video recording device that will produce an MP4 video. When you write your script for the presentation, be sure to cite at least two outside sources to back up your arguments. Your presentation should address the following questions (at a minimum). Feel free to include insights gleaned from our study of marketing analysis so far.Present an evaluation of the history of Gillette. Explain and summarize their competition, innovation and razor wars.What actions would you present and suggest to the new product development team to help maintain its dominance in the shaving market?Evaluate and present what products, pricing and strategies you would recommend to the team for consideration over the next 5 years.