Strategic Plan Part I: Proposal of a New Division

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rfgrsnal0421

Description

Purpose of Assignment

Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.

Assignment Steps

Resources: Strategic Planning Outline and Week 2 textbook readings

Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final strategic plan is due in Week 5. Cite your resources.

Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division's vision, mission, and values, and determine your business model for this new division.

Include the following:

  • Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.
  • Describe how the division addresses customer needs and achieves competitive advantage.
  • Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
  • Explain how the vision, mission, and value of the new division align with the company's mission and vision.
  • Summarize how the vision, mission, and values guide the division's strategic direction.
  • Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Cite a minimum of two peer-reviewed references.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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Explanation & Answer

Attached.

Running head: STRATEGIC PLAN PROPOSAL

Strategic Plan Proposal
Institution Affiliation
Date

1

STRATEGIC PLAN PROPOSAL

2
Introduction

Bradford soap is one of the leading soap manufacturers in the country. The company
produces many types of soaps which include bar soaps, liquid soaps, and shower gels among
others. The proposed subdivision for the company is the introduction of a new and special kind of
bar soap. The brand name of the new soap will be Superbar. The soap will be a multipurpose soap
which can be used in many dimensions. These include bathing, laundry, and also can be used to
clean germs as a DE toxicant. Its form will be a solid bar soap with a sweet smelling scent that is
harmless to human health. The bar soap will also be customer friendly regarding prices, and any
person will afford it due to its nature. The brand will also be available countrywide and also in
near every homestead due to the availability of many distributors that will be there countrywide.
Mission Statement
The mission statement of the Bradford Company is to receive raw materials from different
sources, assemble them, and come up with different products that are market beaters. In our case,
it is to bring a multipurpose type of soap that will be pocket-friendly and health risk-free.
Values of the Subdivision
To be able to produce health free products and deliver high-quality products to the end
consumer, maintain high standards of production while at the same time considering the demands
of the customers who will always come first is our priority list. Community-based functions,
activities and cultural beliefs will also be highly valued by the company.

STRATEGIC PLAN PROPOSAL

3

Customer Needs and Competitive Advantage
In a research conducted by researchers from the Harvard University, it was discovered that
nearly every homesteads shopping list contains soaps and gels used for cleaning and bathing
purposes (Cassidy, 2016). It was also noted that the soaps vary from the bathing soap ...


Anonymous
I was struggling with this subject, and this helped me a ton!

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