Part 1 - Scenario Project Submission

User Generated

kbknatvr123

Business Finance

Description

Complete Part 1 of the Critical Thinking Scenario Project.

  • Remember to proofread your submission in order to eliminate spelling and grammar errors.

Save your assignment as a Microsoft Word document.

Critical Thinking case study for Business students

You have been recently hired as Public Relations Director by Smart Media Education, a non-profit organization whose mission is to educate youth and parents on a critical approach to consuming modern media. In one month your first big event is to present to a group of the nation’s high school juniors and seniors at the annual Youth Leadership Conference in Washington D.C. Approximately five students from each of the 48 contiguous states will be in the audience.

Your objective is two-fold: 1) Demonstrate that media consumption requires a critical thinking approach and 2) Explain the impact of media on society.

The assignment: In this assignment you will prepare for your presentation in Washington D.C.

Part One: the first part of your presentation objective

Identify two television commercials that each uses a different logical fallacy to persuade consumers. You must provide a link to video of the commercial.

For each commercial

  • Quickly summarize the commercial. What is happening and what is the commercial specifically convincing the audience to think?
  • Identify the logical fallacy used in the commercial and support your choice with details from the commercial.
  • Present your findings in an essay of two pages minimum.

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Explanation & Answer

Attached.

Running head: CRITICAL THINKING

1

Critical thinking
Name of the student
Name of the course
Name of the affiliated institution
Instructor’s name
Date

CRITICAL THINKING

2
Two commercials that require critical thinking

Critical thinking is used in advertisements as a way of passing longer and relevant
messages in disguise. It is a way of relating products and services with things familiar to us.
TURBO TAX 2018 commercial “closet.”
Https://m.youtube.com/watch?v=th-sYvxL6uO
The turbo tax “closet” advertisement is an ideal way of passing a message. The advert
needs some critical thinking for a person to understand what is going on. Unlike many
commercials, this one does not go straight to the point; it starts with a terrified woman hiding in
the closet, and it looks like she is expecting somethin...


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