Description
Introduction to your firm:
External Analysis:
Internal Analysis:
THE COMPANY IS ABOUT E-BAY
Explanation & Answer
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Running head: MANAGEMENT PROJECT
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Management Project
Name
Tutor
Institution
Course
Date
MANAGEMENT PROJECT
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E-BAY
Introduction
EBay is the global online marketplace leader, with its large customer base of more than
200 million users. The company has listed various products ranging from books, computers,
electronics, and toys. EBay was founded in 1995 by Pierre Omidyar’s in his living room where
he started a market place for buying and selling products to individuals. From the start, Pierre
and his two partners established their brand that the company was not meant for selling products,
but rather sought to connect buyers and sellers. This set the brand off not only as an auctioning
for collectables, but also a major partnership with top brands which have managed to sell
multiple products on the platform. Since its founding in 1995, eBay has gone through various
leadership transitions, with Meg Whitman taking over as president and CEO in March 1998
(Bjornsson, 2001). The company went public later that year, and its share price was at $53.50 on
the first day. The current CEO of the company is Devin Wenig who took over in 2015. The
company, whose headquarters are in San Jose, California, employs at least 12,600 employees
globally.
With the fast growing e-commerce market, eBay holds majority of the market size in
eight of the top ten countries by online market share outside the US. In Asia, the company holds
at least 80% of the e-commerce market and has gained at least 50% of the European market. In
2016, eBay sold goods worth $34.58 billion, which was a 3.4% increase from 2015’s sales of $
33.44 billion. On the global platform, eBay had sales worth $83.76 billion in 2016, which was
also a growth compared to 2015’s sales of $81.70 billion. In the US market, eBay’s net revenues
grew with a 3.1% from$2.322 billion in 2015 to $2.395 billion in 2016. The net income also
increased from $523 million to $5.95 billion. The number of users have increased from 162
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million to 167 million in the last one year. EBay’s assets have increased over the last 3 years,
with a significant increase from $ 18 billion in 2015 to $ 24billion in 2016, and to $26 billion in
2017 (NASDAQ, 2018). The company’s stocks are currently at $43.39, a significant increase
from 2017’s closing price of $37.74.
Mission and Vision statements
EBay’s success in the global platform is attributable to its mission and vision. The
company’s mission indicates the dedication to its operations which include offering online action
services and related products. EBay’s mission is “to provide a global trading platform where
practically anyone can trade practically anything”. This indicates that the business is a global
trading avenue, which acts as the core of the business model. As per the mission, eBay provides
a global trading platform, is open to practically anyone, and people can trade practically
anything.
The company’s vision statement indicates its commitment in online retail and in ecommerce. EBay’s vision is “to be the world’s favorite destination for discovering great value
and unique selection”. The vision aims at pushing the company’s leadership to look beyond the
domestic market, and achieve top position in the industry globally. As per the vision, the
company’s key focus is to be world’s favorite destination and to provide great value and unique
selection for consumers.
Global position
Since its founding in 1995, eBay has grown to the leading online market place in the US,
and has expanded into many other countries, currently having at least 200 million users globally.
With eBay’s mission of offering global trading platform where various individuals could trade
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whenever the...