Suppose you had information from customers who shop at a grocery store, and you wanted to perform cluster analysis to identify groups of customers who have similar shopping patterns. The data that you have includes the age, income, and educational level of the customer, and the yearly amounts each customer purchases of the following food types: fruits, vegetables, milk, cereal, peanut butter, and bread. What are some of the data preparation steps that should be taken before performing cluster analysis? What distance measure should be used? Explain why you chose the distance measure. Discuss how the retailer could use the results of this cluster analysis to improve grocery sales.

Prior to beginning work on this assignment read Chapter 5 of your textbook and review the Product Backlog (Links to an external site.) video.Last week, you developed a business case for your SCRUM project. This week, define the scope and the requirements of your project. Then, enter them as product backlog features and user stories (or work items) in the Visual Studio Online (VSO) project that you created in Week 1. Your product backlog must include at least 3 backlog features and 10 user stories (or work items) in a nested, hierarchical order. The backlog work items must also be arranged based on the value they provide to the customer.Once you have completed your product backlog in VSO, take a screenshot of it for your assignment submission.In addition to your screenshot, include a 750- to 1250-word (3-5 page) paper with the following: Summary of the backlog features and their associated user stories, and how they contribute toward the successful completion of the project Explanation of your approach to this assignment and the decisions you made Reflection on this learning experience and lessons learned The assignment Must be 750-1250 words (3-5 pages) in length (not including title and references pages, or the screenshot of your product backlog) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.). Must include a separate title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must use at least 1 credible source in addition to the course text. Must document all sources in APA style as outlined in the Ashford Writing Center. Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.