GAP Inc. is the company the paper has to be about

Xybir05
timer Asked: Mar 1st, 2018

Question Description

All the information that needs to be in the paper is attached. It is the outline of how the paper should be written and it should be no more than 10pages

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2/28/2018 ESFP. Leverage Your Personality Type 10 Outline for Individual Case Analysis (Please turn in a hard copy and UPLOAD A COPY OF THIS ASSIGNMENT TO WWW.TURNITIN.COM by the due date listed in the syllabus) is limited to a maximum of 10 pages double spaced, Times New Roman 12 with one inch borders, excluding the one page executive summary. This is the maximum. This is not a required number of pages. You can be under, just not This paper over. You must include page numbers on your paper. REQUIRED HEADINGS (those that must be in your paper) FOR THIS WRITTEN ANALYSIS ARE IN RED SENIOR PROJECT Spring 2018 I. Executive Summary A one page maximum overview of your paper. This one page summary should incorporate all the major points you want to emphasize from your paper. Many times in business, your co-workers and supervisors will only read the executive summary so this summary should hit on all of the important information. How well you construct this summary will be a major factor in your grade. This is NOT an introduction to your paper. This summary should include all the main points that you believe are most important. It requires you to use your best judgment and should be completed after the entire paper has been finished. 11 II. INDUSTRY ANALYSIS In this section, briefly describe the industry you are analyzing and determine the industry's boundaries by describing the basic customer needs that are served. (This section should contain INDUSTRY information and NOT company information. The company will be analyzed in Part III of this outline. DO NOT analyze the company until Part III.) Please focus on the company's dominant or core business when doing this industry analysis. A. PRODUCT/INDUSTRY LIFE CYCLE Determine what stage of the product life cycle the industry is in and justify your answer based on the information you have obtained. (ie. BACK IT UP, PROVE IT TO ME with information on the industry, research etc.) You must choose ONE stage. Do not make an argument for more than one stage or it will negatively affect your grade. Choices include: Embryonic Growth Maturity Decline You must choose one and then support your choice with research from the industry that is based on: Characteristics of the PLC Strategies of the PLC Customer groups of the PLC (see notes and Chapter 4 from Strategic Management for characteristics and strategies and customer groups of the industry life cycle ) O OPPORTUNITIES AND THREATS Research and report a comprehensive list of opportunities and threats present in the industry you just defined. You will need to research and analyze the five forces, the general environment and specific competitors to develop this list. This research will not be wasted because you will use it for your final presentation. (see Strategic Management notes Chapter 2) Please remember that opportunities and threats are external to the organization and cannot be controlled but only influenced. You can bullet this list but you MUST fully explain each opportunity and threat you come up with. 1. How big is the industry and how fast is it growing? 2. What does the industry's position in the life cycle reveal about growth prospects? 3. Is the industry fragmented into many small companies or concentrated and dominated by a few large companies? How does this affect competition? 4. Is the geographic area over which most companies compete local, regional, national, multinational, or global? 2/28/2018 ESFP: Leverage Your Personality Type ADVERTISEMENT - SKIP 12 5. Is having a presence in the foreign country markets becoming more important to a company's long term competitive success? 6. Is market demand fragmented among many buyers? Do some buyers have bargaining power because they purchase in large volume? 7. 8. Are the products of rivals becoming more differentiated or less differentiated? 9. Are increasingly look-alike products of rivals causing heightened price competition? 10. Is the industry characterized by rapid product innovation and short product life cycles? 11. Are there opportunities to overtake key rivals by being first-to-market with new products? 12. Is a surplus of capacity pushing prices and profit margins down? 13. Is the industry overcrowded with too many competitors? 14. Are short supplies creating a seller's market? 15. What role does advancing technology play in this industry? 16. Are ongoing upgrades of facilities/equipment essential because of rapidly advancing production process technologies? 17. Do most industry members have or need strong technological capabilities? 18. Do most competitors operate in only one stage of the industry or do some competitors operate in multiple stages (vertical integration)? 19. Is there any cost or competitive advantage or disadvantage associated with being fully or partially integrated? 20. Is the industry characterized by economies of scale in purchasing, manufacturing, advertising, shipping or other activities? 21. Do companies with large-scale operations have an important cost advantage over small-scale firms? a. C. 22. Are certain industry activities characterized by strong learning/experience curve effects such that unit costs decline as a company's experience builds? 23. How much competitive pressure is coming from: Rival sellers b. Threat of new entrants Substitute products d. Supplier power e. Buyer power f. Complementors 24. Are there emerging new internet capabilities and applicatons? 25. Is globalization increasing in the industry? 26. Are there changes in the industry's long term growth rate? 27. Are there changes in who buys the product and how they use it? 28. Is there a lot of product innovation in the industry? 29. Are there advances in technology that are altering the industry? 30. Is there marketing innovation in the industry? 31. Is there any entrance or exit of major firms in the industry? 32. Are there changes in cost and efficiency in the industry? 33. Are buyer tastes and preferences changing in the industry? 34. Are there regulatory or government policy changes in the industry? 35. Are there changing societal concerns, attitudes and lifestyles affecting the industry? 36. What market positions do rivals occupy? Who is strongly positioned and who is not? 2/28/2018 13 III. ORGANIZATIONAL ANALYSIS A. STRATEGY EVALUATION 1. What is the company's Generic business level strategy Back this up with research. Your choices include: Low cost leadership Differentiation Focused low cost leadership Focused differentiation Integrated cost leadership/differentiation (Best cost provider) How successful is the company at pursuing this strategy? Back your conclusions up with research. Make sure you also discuss what segmentation strategy the company uses? Choices include: Standardization Segmentation Focus Back this with research. (See Chapter 3 Strategic Management) up 2. Strengths and Weaknesses: This section should be a comprehensive list of strengths and weaknesses that encompasses all functional areas of the organization. Use your notes from the internal analysis section of Strategic Management. The slides that list possible questions for strengths and weaknesses in each functional area should be very helpful in guiding your research and analysis in this section. You can bullet this list but you MUST fully explain each strength and weakness and specifically WHY? Something is a strength or a weakness. Do not copy someone else's list of strengths and weaknesses. Create your own. You can look at other opinions but use your own judgment when creating this list. Strengths and weakness lists that you may find that other created usually don't provide enough detail for this analysis all by themselves (because they usually consist of just a word or two for each strength or weakness, without any explanation) but you can use good ones as a starting point to help you research some of the organization's strengths and weaknesses. But I am looking for a much more thorough and well thought out list that you use your own judgement to create. Please remember, strengths and weaknesses are internal to the organization and can be controlled. (see notes on Internal Analysis from Strategic Management) IV. References All references used should be included at the end of this paper. You must have at least 10 credible references for this individual assignment. Wikipedia is NOT a credible source. The library subscribes to Business Source Complete. This online database is a great place to start your research. You can access
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