Social Media Portfolio

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Writing

Northlake college

Description

1. Is Social Media a good forum for elected leaders? How should they best communicate with the public? You’ll evaluate the President and Vice President on their use of Twitter and Facebook to implement their agendas. 1. Read the Pew Charitable Trust article (http://www.pewtrusts.org/en/research-and-analysis/blogs/stateline/2014/10/17/officials-urged-take-care-with-social-media) and develop a list of best practices for elected leaders’ use of social media.

2. Spend two weeks (select a 14-day period, and be sure to state the dates in your paper) with the President and Vice President as they utilize social media:

Donald Trump: https://twitter.com/realDonaldTrump https://www.facebook.com/POTUS/

Mike Pence: https://twitter.com/mike_pence https://www.facebook.com/VicePresidentPence/

Note: Mike Pence does not always have twitter messages. What does this say about him in comparison to Donald Trump?

3. What message or agenda are each conveying to “followers?” Discuss three (3) themes for each official. (for example: economy, environment, guns)

4. Are they consistent with what’s on their “official” government pages? https://www.whitehouse.gov

(*to follow up on more specific information associated with each individual, place your browser arrow over 'The Administration' tab and you should have the separate offices drop down*)

5. Do these elected leaders have any more personal or social responsibility to the citizens and residents of the USA than the average Facebook or Twitter user? Why?

6. If you were the social media advisor to each man, what would suggest for each? Based upon your “best practices,” are they doing it right? What can each do to try to reach out beyond their base of supporters/followers?

7. How would you distinguish between what is truth v what are lies?

Remember to follow the essay guidelines with three references, three pages and 12 point type.

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Explanation & Answer

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Running head: SOCIAL MEDIA PORTFOLIO

Social Media Portfolio
Student’s Name
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SOCIAL MEDIA PORTFOLIO

Social Media Portfolio
Question 1
Social media is an excellent forum for elected leaders because it enables them to
efficiently reach the electorate and learn about how they feel about their implemented policies. It
is also a chance to interact outside the political sphere and therefore creates a good relationship
with the electorate. In communicating with the public, elected leaders should be rational and able
to choose the right language to use (Lipschultz, 2017). In as much the message from the
followers may not be pleasant, elected leaders are required to exercise restraint to retain the
respect of the people. The following are best practices for elected leaders
a)

Consistency

b)

Activity

c)

Effective use of language

d)

A leader must be able to listen to the audience

e)

Effective use of social advertising to promote political ideology

f) Appropriate message delivery
Question 2
Having spent two weeks...


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