Resort management: Branding

Sigchi4life
Category:
Other
Price: $5 USD

Question description

The elements of a brand a colour, size, shape, logo, name etc. A brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Many of these factors can brought together by management through branding. Which have evolved from a marketing tool into a more generic management strategy. Branding is no longer concerned with the business projected images it is also that what the customer wishes to achieve through purchase. Especially through experiential products like Resort vacations. Furthermore to obtain more from the customer centric branding requires the collaboration of the all business enterprises within the resort and the appropriate preparation of the staff to ensure all are promoting and presenting the promised brand message. 


"Furthermore to obtain more from the customer centric branding requires the collaboration of the all business enterprises within the resort and the appropriate preparation of the staff to ensure all are promoting and presenting the promised brand message."

Great statement here, but is it easier said than done? Can you list a hotel/resort that not only embraced this philosophy, but moved (or threatened to move) unless the country they set up shop in embraced their brand?


Tutor Answer

(Top Tutor) Daniel C.
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School: Rice University
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