Business Policies and Strategies

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wnzrfurael_3

Business Finance

Description

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Part 1 (post this response in the main U2 DB thread “Unit 2 Discussion Board”)

In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

  • Strengths: The internal and external characteristics of a company that are stronger than its competitors
  • Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
  • Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
  • Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
  • Trends: The internal and external patterns in the organization, market, or industry

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Explanation & Answer

Attached.

Running head: SWOTT ANALYSIS OF MCDONALD`S

SWOTT Analysis of McDonald`s
Name
Institution

1

SWOTT ANALYSIS OF MCDONALD`S

2

SWOTT Analysis of McDonald`s
When the analysis was done, the chain was battling with reduced sales and traffic, and a
damaged public relation perception (Peterson, 2015). The following is a SWOTT analysis after
the changes had been introduced in the chain.
Strengths
The following are some of the internal and external characteristics that McDonald's is
stronger than their competitors that are making it a leading contender in the fast food industry.
First, the company has a strong brand image worldwide giving it a competitive advantage over
their competitors and also this also enables the company to enjoy economies of scale (Jurevicius,
2018). Secondly, the company has expanded its market overseas, which has significantly
increased the customer base, as well as diversified the market risk. The third strength is the
consistency of quality; the compan...


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