Description
MKT 571 WEEK FIVE TEAM PROJECT
Media Options
oDue Mar 30, 6:00 PM
oNot Submitted
oPOINTS 8
Team Presentation
no new messages
Objectives:
5.1
5.2
5.3
Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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Explanation & Answer
Hey! Kindly extend the deadline
Attached.
Media options
Name
Institution
Date
Introduction
Media is defined as the collective communication tools or outlets which are used to
store and deliver information.
The media can be broadly divided into the traditional media option and the new media
option.
The traditional media option is the media which has been in use in the advertising and
marketing world for many years and comprises of the TV, billboard, and the radio.
On the other hand, the new media is a type of media in which the information is easily
accessible through different forms of the digital media which is comprised of the social
media.
This presentation aims at explaining the traditional media option and the new media
option for Coca-Cola brand and its name brand recognition strategy.
Coca-Cola brand
Coca-Cola is the most famous and the biggest-selling soft drink globally.
In addition, Coca-Cola is among the most recognizable brands worldwide.
Coca-Cola was created in 1886 in Georgia and it was at first offered as a fountain
beverage at Jacob’s Pharmacy by adding Coca-Cola syrup to carbonated water.
The Coca-Cola was patented in the year 1887, registered as a trademark in the year
1893 and by the year 1895 it was sold to the states of the US.
Cont’
The following are some of the brands used by the Coca-Cola;
✓
Coca-Cola
✓
Coca-Cola Zero
✓
Diet Coke
✓
DASANI
✓
Fanta
✓
Sprite
✓
Minute Maid
Branding strategy of Coca-Cola
A brand strategy is explained as a long-term plan for developing a successful brand so
as to achieve certain organizational goals.
A brand strategy which is well-defined and executed affects all the aspects of the
business and is usually connected to the needs of the consumers, emotions as well as
competitive advantage.
There are different types of brand strategies but Coca-Cola uses name brand
recognition strategy.
This strategy is mostly used by the well-established companies and it involves the use
of the weight of the own name to extend to its different products.
Coca-Cola is well-known and it has remained part of the popular culture for more than
100 years thus this brand strategy is effective.
The traditional media option used by Coca-Cola
Coca-Cola has used different traditional media methods over the past years but the one
media option is widely used in the use of the television.
The brand has been using the TV for its greatest marketi...