Describe the total value proposition from a sustainability perspective.

User Generated

Rfgryyn12345

Business Finance

Description

Total Value and Sustainable Products

For some businesses not focused on sustainability, value may be solely determined outside the customer’s focus on green behavior. For example, if the burger tastes good, the customer will buy it. In the case of sustainable products, meaning those products made with effort to be environmentally and socially responsible, sustainability plays a large role in the customers’ decisions to buy, or are central to the company’s brand. Identify a Saudi business that may not yet be focused on sustainability, and imagine that they wish to deliver products that are more socially, environmentally, and economically superior. Describe the total value proposition from a sustainability perspective. In that total value proposition discussion, include a discussion of use values, and nonuse values for the business’ green products. How should the business determine WTP, WTA, or consumer surplus?

In a 2-4-page paper, address the issues listed above.

Your required readings this week provide insight which will aid you in your analysis. Make sure to cite and reference any information gleaned from those documents. Additionally, include two current and scholarly sources beyond the course materials and readings to support your analysis. Current sources are those published in the most recent five years. Scholarly sources come from peer reviewed journals.

Use Saudi Electronic University academic writing standards and APA style guidelines, citing references as appropriate.

It is strongly encouraged that you submit all assignments to the Turnitin Originality Check prior to submitting them to your instructor for grading. If you are unsure how to submit an assignment to the Originality Check tool, please review the Turnitin Originality Check Student Guide (linked below) for step-by-step instructions.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running head: TOTAL VALUE AND SUSTAINABLE PRODUCTS

Total Value and Sustainable Products
Name
Institution

1

TOTAL VALUE AND SUSTAINABLE PRODUCTS

2

Total Value and Sustainable Products
In the current world of business, the issue of sustainability has become core in businesses
that focus on sustainability since customer buying behaviors are likely to be influenced by the
green behavior of the company. In these companies, sustainability plays a major role in
customer's decisions on what to buy as well as on the corporate image of the institutions (Luchs,
& Kumar, 2017). However, those businesses that do not focus on sustainability, the value may
be determined by factors that do not consider the green behavior of the company. Alamar Food
Company operates in the hotel industry in Saudi Arabia among other places in the world in
franchise agreements. The company is contemplating to introduce new chicken products that are
socially, environmentally and economically superior to those of their competitors.
Total Value Proposition
The term value proposition is used in many situations to mean different things but in this
case, it refers to reasons why the customers should buy from the new products and they should
not only buy but buy from Alamar Food Company and not from their com...


Anonymous
I was having a hard time with this subject, and this was a great help.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags