Description
About Your Signature Assignment
Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.
Purpose of Assignment
The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view. Concepts and relationships are discussed with a special focus on aligning one's ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.
Assignment Steps
Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video
Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.
Develop a 1,050-word analysis addressing the following:
- Describe your organization's mission, vision, and values.
- Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
- Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions.
- Select two of the following departments and explain marketing's role in coordinating their distinct functions:
- Distribution
- Customer Service
- Advertising and Public Relations
- Research and Design
- Sales
- Operations or Manufacturing
- Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.
- Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
- Discuss any emerging marketing trends that may affect your business.
Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.
Format your assignment consistent with APA guidelines.
Explanation & Answer
Attached.
Running head: INTREPRENEURAL MARKETING MANAGER
Entrepreneurial Marketing Manager
Name:
Professor:
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INTREPRENEURAL MARKETING MANAGER
Introduction
"A worldwide point of view on world exchange sees imports and fares as flattering monetary
streams: A nation's imports influence its fares and fares influence its imports. Each country's
imports emerge from the fares of different countries. As the fares of one nation rise, its
nationwide yield and pay go up, which thusly prompts an expansion in the interest for imports"
(Kerin, 2017) this hypothesis is what is driving our organization to grow internationally. We
perceive the resurgence of the open air way of life and the interest for practical items at Standard
Annex.
Association's central goal, vision and qualities.
Our central goal is to give enterprise searchers everywhere throughout the globe with
dependable, savvy, and utilitarian gear. Our vision is more than absolutely flooding the market
with recreational survival adapt. The present market is immersed with providers that comprehend
that the experience looking for populace is exceptionally specialty and prominent, and this leads
them to overpricing. This is the place our organization ventures in. Through a great many hours
of innovative work, Starndard Annex has discovered techniques to create, supply, and
appropriate a similar quality items at a small amount of the market cost, and we have discovered
strategies to guarantee achievement in the global market.
Our vision is worldwide item situation for all experience searchers. Our value focuses are
sensible, drawing in even the most learners daredevil. In many cases new swashbucklers are
deterred by the cost of building up hardware, in light of the fact that the truth of the business is
that it regularly demonstrates troublesome for a buyer to use the items enough to influence them
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INTREPRENEURAL MARKETING MANAGER
to financially savvy. The worldwide market is significantly more cost expanded. By setting item
costs well beneath our rivals, we are ensured to wind up an industry pioneer.
At Standard Annex, our values focus around trustworthiness. Our client benefit groups spend
endless hours to guarantee our clients get precisely what they foreseen, with quick, amicable, and
learned agents. Client benefit is never outsourced, and if an item comes up short for an...
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