Required: 1. Prepare a script of a voice mail message you will leave for the sales manager at the resort where you hope to schedule the retreat. The message should inquire whether the resort has the facilities and availability for holding the retreat. Use the Web or advertisements to identify a potential location. 2. Prepare an email message you will send to your managing partner, informing him of the plans you have made with the retreat resort. important information, such as the recruit's name, current posi- tion, and qualifications. After being signed by the employee, the recruit, and the recruiting director, the completed form is submitted to the human resources department. The recruiting director updates the "Most Wanted" list on a weekly basis. Required: Prepare a memo or email message to announce the policy to the employees and to identify the procedures to be followed to earn a bonus. 11. Credit Approval and Customer Order Acknowledgment: New Golf Course Tees Off (Objs. 1, 4) As the marketing manager for Pacific Golf Supply Co. (PGS), you have just approved a credit account for Highland Lake Golf Club, a new golf course in northern California. Send Jordan Martin, the golf pro, a letter stating that you have approved his club for a $25,000 initial credit line. PGS offers its customers 2/10, n/30 payment terms and charges interest at an 18 percent annual rate on overdue accounts. Each quarter PGS reviews its outstanding accounts and offers an increase in the credit line to any customer having a current account. The letter should confirm that the initial order of golf balls, clubs, and accessories has been shipped via UPS ground (expected delivery time, 10 days). Encourage Kevin to use his remaining $12,400 credit line to invest in quality display units. Explain that experience demonstrates that sales increase by 25 percent when the product is displayed using your display units. Required: Write the credit approval/order acknowledg- ment letter to Jordan at 2500 Country Club Drive, Klamath, CA 95548-1200 13. Informational Message: Book-Buying in the Digital Age (Objs. 1, 2) Amazon.com burst onto the Internet scene in 1995 as "Earth's Biggest Bookstore." Amazon's newest offering to book-buying customers is "Amazon Pages," which allows online access to pages, sections, or chapters of a book. Cus- tomers can unbundle the needed pages and purchase them at a reduced rate. Although publishers set the rates for individual books, Amazon CEO Jeff Bezos says pages will cost a few cents each. Some industry analysts compare this breakthrough offering from Amazon to what Apple's iTunes did for the mu- sic world. According to Bezos, university faculty might benefit from this program by being able to assemble a course kit from three or four chapters from different textbooks and requiring the students to purchase the specific chapters. For more infor- mation on Amazon Pages, read these articles: Chillingsworth, M. (2005, December). Amazon to carve up book delivery. Information World Review, 219. Available from Business Source Complete database. Ouchi, M. S. (2005, November 4). A new chapter for Amazon: Selling online access to books. The Seattle Times, p. NA. Available from http://seattletimes.nwsource.com/html/ businesstechnology/2002602993_amazon04.html Required: Respond to this communication as directed by your instructor. 1. As marketing coordinator for the digital content at Amazon.com, design a creative email message to send to past digital content customers announcing the new service available with Amazon Pages. Use creativity in design and wording to show these current customers how the new service can work for them. 2. As web support specialist, write the script of the text that will appear on the Amazon.com website that describes how the pay-per-page service works. Use reader focus and highlight the benefits to be gained by this new book- buying model. 12. Procedural Message: Earning a Recruitment Bonus (Objs. 1,5) The rapid growth at Southern Communications has strained its ability to attract an adequate supply of qualified accounting, computer, and communication professionals. In response, management has adopted a policy rewarding employees for recruiting and outlined specific procedures for implementing this policy. An employee who recruits an individual to fill a position listed on the company's “Most Wanted" list receives a $2,500 cash bonus. To earn the bonus, the employee must have com- pleted a Recruitment Bonus Request before any communication occurs between the recruit and the company. The form identifies READ THINK WRITE SPEAK COLLABORATE 14. Analyzing International Business Messages (Objs. 1-5) Obtain a copy of a business letter written by someone from another culture. Identify the major differences between this letter and a traditional U.S. letter. Include information about cultural differences that might be reflected in the message style. Create a visual of your message and share your analysis with the class as directed by your instructor. 15. Information Message: Conveying Change (Objs. 1, 2) Dr. Tom Gladen, DDS, has purchased a pediatric dental prac- tice that had seen few changes in its office procedures over the past 20 years. One of Dr. Gladen's first changes was to install a touch screen where patients log in on their arrival, learn about the pro- cedure to be performed, and see other important announcements (such as the arrival of a new video game in the “Sparkles” room). 220 Part 3 Communication Through ice, Electronic, and Messages Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Grid View List View Novice Competent Proficient Content 0 (0%) 12.5 (12.5%) Letter covers only part of required information. 25 (25%) Letter covers all required information. Letter does not cover required information. Organization 0 (0%) Letter is not organized using standard business letter format. 12.5 (12.5%) Letter is organized using only part of the standard business letter format 25 (25%) Letter is organized using standard business letter format. Grammar 0 (0%) 12.5 (12.5%) Between 1 and 3 grammar errors. 25 (25%) No grammar errors. More than 3 grammar errors. Spelling 0 (0%) More than 3 spelling errors. 12.5 (12.5%) Between 1 and 3 spelling errors. 25 (25%) No spelling errors.