Unformatted Attachment Preview
Required:
1. Prepare a script of a voice mail message you will leave for
the sales manager at the resort where you hope to schedule
the retreat. The message should inquire whether the resort
has the facilities and availability for holding the retreat.
Use the Web or advertisements to identify a potential
location.
2. Prepare an email message you will send to your managing
partner, informing him of the plans you have made with
the retreat resort.
important information, such as the recruit's name, current posi-
tion, and qualifications. After being signed by the employee,
the recruit, and the recruiting director, the completed form is
submitted to the human resources department. The recruiting
director updates the "Most Wanted" list on a weekly basis.
Required: Prepare a memo or email message to announce
the policy to the employees and to identify the procedures to be
followed to earn a bonus.
11. Credit Approval and Customer Order
Acknowledgment: New Golf Course Tees
Off (Objs. 1, 4)
As the marketing manager for Pacific Golf Supply Co.
(PGS), you have just approved a credit account for Highland
Lake Golf Club, a new golf course in northern California.
Send Jordan Martin, the golf pro, a letter stating that you have
approved his club for a $25,000 initial credit line. PGS offers
its customers 2/10, n/30 payment terms and charges interest at
an 18 percent annual rate on overdue accounts. Each quarter
PGS reviews its outstanding accounts and offers an increase in
the credit line to any customer having a current account. The
letter should confirm that the initial order of golf balls, clubs,
and accessories has been shipped via UPS ground (expected
delivery time, 10 days). Encourage Kevin to use his remaining
$12,400 credit line to invest in quality display units. Explain
that experience demonstrates that sales increase by 25 percent
when the product is displayed using your display units.
Required: Write the credit approval/order acknowledg-
ment letter to Jordan at 2500 Country Club Drive, Klamath,
CA 95548-1200
13. Informational Message: Book-Buying in the
Digital Age (Objs. 1, 2)
Amazon.com burst onto the Internet scene in 1995 as
"Earth's Biggest Bookstore." Amazon's newest offering to
book-buying customers is "Amazon Pages," which allows
online access to pages, sections, or chapters of a book. Cus-
tomers can unbundle the needed pages and purchase them at a
reduced rate. Although publishers set the rates for individual
books, Amazon CEO Jeff Bezos says pages will cost a few
cents each. Some industry analysts compare this breakthrough
offering from Amazon to what Apple's iTunes did for the mu-
sic world. According to Bezos, university faculty might benefit
from this program by being able to assemble a course kit from
three or four chapters from different textbooks and requiring
the students to purchase the specific chapters. For more infor-
mation on Amazon Pages, read these articles:
Chillingsworth, M. (2005, December). Amazon to carve up
book delivery. Information World Review, 219. Available from
Business Source Complete database.
Ouchi, M. S. (2005, November 4). A new chapter for
Amazon: Selling online access to books. The Seattle Times,
p. NA. Available from http://seattletimes.nwsource.com/html/
businesstechnology/2002602993_amazon04.html
Required: Respond to this communication as directed by
your instructor.
1. As marketing coordinator for the digital content at
Amazon.com, design a creative email message to send
to past digital content customers announcing the new
service available with Amazon Pages. Use creativity in
design and wording to show these current customers how
the new service can work for them.
2. As web support specialist, write the script of the text that
will appear on the Amazon.com website that describes
how the pay-per-page service works. Use reader focus
and highlight the benefits to be gained by this new book-
buying model.
12. Procedural Message: Earning a Recruitment
Bonus (Objs. 1,5)
The rapid growth at Southern Communications has strained
its ability to attract an adequate supply of qualified accounting,
computer, and communication professionals. In response,
management has adopted a policy rewarding employees for
recruiting and outlined specific procedures for implementing this
policy. An employee who recruits an individual to fill a position
listed on the company's “Most Wanted" list receives a $2,500
cash bonus. To earn the bonus, the employee must have com-
pleted a Recruitment Bonus Request before any communication
occurs between the recruit and the company. The form identifies
READ
THINK
WRITE
SPEAK
COLLABORATE
14. Analyzing International Business Messages
(Objs. 1-5)
Obtain a copy of a business letter written by someone from
another culture. Identify the major differences between this
letter and a traditional U.S. letter. Include information about
cultural differences that might be reflected in the message
style. Create a visual of your message and share your analysis
with the class as directed by your instructor.
15. Information Message: Conveying Change
(Objs. 1, 2)
Dr. Tom Gladen, DDS, has purchased a pediatric dental prac-
tice that had seen few changes in its office procedures over the past
20 years. One of Dr. Gladen's first changes was to install a touch
screen where patients log in on their arrival, learn about the pro-
cedure to be performed, and see other important announcements
(such as the arrival of a new video game in the “Sparkles” room).
220
Part 3 Communication Through ice, Electronic, and Messages
Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
Grid View
List View
Novice
Competent
Proficient
Content
0 (0%)
12.5 (12.5%)
Letter covers only part of required
information.
25 (25%)
Letter covers all required information.
Letter does not cover required information.
Organization
0 (0%)
Letter is not organized using standard
business letter format.
12.5 (12.5%)
Letter is organized using only part of the
standard business letter format
25 (25%)
Letter is organized using standard business
letter format.
Grammar
0 (0%)
12.5 (12.5%)
Between 1 and 3 grammar errors.
25 (25%)
No grammar errors.
More than 3 grammar errors.
Spelling
0 (0%)
More than 3 spelling errors.
12.5 (12.5%)
Between 1 and 3 spelling errors.
25 (25%)
No spelling errors.