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Park University Use of Individual Consumer Big Data Questions
Big Tech – Big Data – Big Threat?
Introduction
In each unit, the students will be assigned discussion questions conc ...
Park University Use of Individual Consumer Big Data Questions
Big Tech – Big Data – Big Threat?
Introduction
In each unit, the students will be assigned discussion questions concerning unit topics, examine the presented topics, and complete the discussion tasks. After submitting the initial posting, the students will provide constructive criticism of at least two peers’ initial postings, including the perceived strengths, weaknesses, and specific opportunities for improvement.
The initial post should be a minimum of one page double spaced in length. Refer to the discussion rubric for grading criteria which includes using credible sources (properly cited in APA format) and linking in the unit’s concepts and terms for critical analysis.
It is recommended that your use a word processer, such as MS Word and use both spell checking and grammar checking tools. You should expand your grammar checking tools in Word to cover any writing weaknesses (such as setting to Grammar and Style in Word). You can then copy and paste your post into the discussion forum. While there is no minimum or maximum word expectation for peer responses, they are expected to be substantive in nature and linked to credible sources. All work should reflect graduate-level critical thinking, as well as an ability to analyze, synthesize, and evaluate given scenarios and tasks.
Click here for Learning Outcomes
Directions
From the United States, to Europe, and China, big tech firms are under scrutiny of government regulators around the world. This includes companies such as Facebook, Amazon, Google, and Alibaba. These firms have grown into cross-border giants that pull in massive funds from advertising and sales. The major tool they use is consumer data analyzed through big-data engines to target communication to individual consumers.
Regulators have two major concerns. The first is that these firms are collecting data on individual consumer behaviors. The second is that these big tech firms are using their data advantage to push smaller, more traditional, businesses such as retailers, banks, finance, and advertising out of the market place. The Big Tech firms have argued that they provide value to the market, often at no cost to the consumer.
Europe has been much more aggressive in protecting consumer data requiring an “opt-in” by consumers for firms to use individual data. In the U.S., companies are free to use the data they collect on consumers to target advertising and products. In China, there is a fear that the data collected is shared with the Chinese government.
New data trends are emerging. In the U.S. over 30 million people have given their DNA to companies for health and heritage information. While these firms have privacy policies, DNA data is already being used by some big tech firms. DNA can be predictive of some human traits.
Initial Post
Peer Responses
Initial Post
You should follow the instructions below for your evaluation post and your peer responses. If your last name starts from: A – K (Group 1), answer the questions below in support of the big tech companies. If your last name starts from: L – Z (Group 2), answer the questions below in support of government regulations.
Discussion Issues:
Analyze the use of individual consumer big-data by big tech firms and the impact on society. Support with cited research.
Analyze the power of the big tech firms to control the market and limit competition. Support with cited research.
Tarleton State University Organizational and Systems Diagramming Word Problem
course model concepts along with organizational and systems diagramming. see attached file
Tarleton State University Organizational and Systems Diagramming Word Problem
course model concepts along with organizational and systems diagramming. see attached file
Difference Between Capitalizing and Expensing Assets Discussion Paper
LO 6. Explain the difference between capitalizing and expensing assets.Objective: Use the library to research an article t ...
Difference Between Capitalizing and Expensing Assets Discussion Paper
LO 6. Explain the difference between capitalizing and expensing assets.Objective: Use the library to research an article that addresses highlighted learning objective. Attempt to find an article about a current situation where there was a problem in this area of interest. Summarize the issue and any lessons learned.Library: https://www.apus.edu/apus-library/index.html
BUSFP 4016 Capella University Market Expansion Feasibility Analysis Discussion
Write a three-part, 750–1500 word, in-depth analysis in which you assess the feasibility and profitability of launching ...
BUSFP 4016 Capella University Market Expansion Feasibility Analysis Discussion
Write a three-part, 750–1500 word, in-depth analysis in which you assess the feasibility and profitability of launching a product in a foreign country.The importance of a thorough analysis to determine the feasibility of launching a product in a new market abroad cannot be overstated. A careful consideration of such factors as cultural communications, global organizational structures and hierarchies, negotiations, and international business ethics is vital to the success of market expansion ventures.SHOW LESSBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 1: Analyze cultural communications that affect international business. Describe the cross-cultural communication issues that could result from differences in the social, political, and legal structures and hierarchies of a foreign country and those of the United States.Competency 2: Evaluate patterns of global organizational structure and hierarchies. Describe the social, political, and legal structures and hierarchies of a country relevant to market expansion.Compare the social, political, and legal structures and hierarchies of a country to those of the United States.Competency 3: Analyze the role of international business culture in the negotiation process. Propose a company management structure suitable for business operations abroad, based on the business culture of the host country.Competency 4: Assess the feasibility of business operation in other countries. Assess market potential, considering the market situations of 2–3 competitors.Determine the price for a product in a competitive market.Propose an international business strategy for launching and promoting a product.Identify the key fiscal considerations that might affect profitability.Evaluate potential barriers to entry into a foreign market.Describe the key considerations for conducting production operations abroad.Competency MapCHECK YOUR PROGRESSUse this online tool to track your performance and progress through your course.Toggle DrawerContextOn a daily basis, there are articles in the major business publications (for example, the Wall Street Journal) about global production and logistics, and there is a wide range of orientations for those articles. Some will describe companies that have established highly efficient and successful global production and logistics capabilities. Other articles might describe issues (sometimes major issues) businesses face in this context, such as due to the government of one country nationalizing a corporation, or due to some other major country-specific issue (for example, a government being overthrown). Such events can obviously have tremendous impact on businesses with global operations, including potentially shutting down major portions of the company's production and logistics.SHOW LESSAs but one of many simpler (but significant none-the-less) examples of how global production and logistics can impact a company, there were numerous business media articles in the fall of 2012 about how Apple was experiencing product shortages associated with its otherwise successful iPhone 5 launch. One such shortage was alleged to be due to Apple switching suppliers (within Asia) and the new supplier not being able to meet Apple's demand (Campbell, 2012).But despite the controversies and challenges, a large number of medium and large companies continue to pursue global production and logistics because of the significant potential benefits. Companies and their customers can benefit from the expertise of other organizations in other parts of the world. There can be government policy benefits as well. There are countries that prohibit selling products within their geographical boundaries unless the product is in some way manufactured or assembled there. BlackBerry has addressed that in certain countries by establishing assembly operations within those countries as part of their global production and logistics, thus enabling them to sell their products in more countries.ReferenceCampbell, M. (2012, September 24). Apple's lightning connector shortage blamed in supplier change, poor production yield rates. Retrieved from http://appleinsider.com/articles/12/09/24/apples_l...Toggle DrawerResourcesRequired ResourcesThe following resources are required to complete the assessment.Capella ResourcesClick the links provided to view the following resources:Products and Countries Lists.Suggested ResourcesThe following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.SHOW LESSLibrary ResourcesThe following e-books or articles from the Capella University Library are linked directly in this course:Adekola, A., & Sergi, B. S. (2007). Global business management: A cross-cultural perspective. Abingdon, Oxon, GBR: Ashgate Publishing Group.Drake, M. (2011). Global supply chain management. New York, NY: Business Expert Press.Gardner, D. L. (2004). Supply chain vector: Methods for linking the execution of global business models with financial performance. Boca Raton, FL: J. Ross Publishing, Inc.Course Library GuideA Capella University library guide has been created specifically for your use in this course. You are encouraged to refer to the resources in the BUS-FP4016 – Global Business Relationships Library Guideto help direct your research.Internet ResourcesAccess the following resources by clicking the links provided. Please note that URLs change frequently. Permissions for the following links have been either granted or deemed appropriate for educational use at the time of course publication.Michigan State University. (2020). globalEDGE: Global resource directory. https://globaledge.msu.edu/global-resources.Textbook ResourcesHill, C. W. L., & Hult, G. T. M. (2020). Global business today (11th ed.). New York, NY: McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.Assessment InstructionsAssume the role of a business manager in a fictitious American company whose task is to assess the feasibility and potential profitability of launching the company's product outside the United States. Company management has already approved your opportunity proposal and has authorized you to proceed with your market expansion investigation.To begin, select a product and country from the Products and Countries Lists linked in the Resources under the Required Resources heading. Use the selected product and county to complete the following three parts.Part 1: Country AnalysisExamine the following characteristics of the country you selected:Country background and history.Location and geography.Inhabitants, lifestyle, culture, and customs.Communication and language.Economy and currency.Legal environment.Government.Identify the issues you will need to consider to determine the feasibility of a successful product launch and address the following:What are social, political, and legal structures and hierarchies of the selected country that are relevant to market expansion? How do they compare to those of the United States?What are the cross-cultural communication issues that could result from differences in the social, political, and legal structures and hierarchies between the foreign country and the United States?Support your analysis with references from the Capella University Library, globalEDGE, or other Internet sources.Part 2: Competitive Product AnalysisAssess the desirability of expanding your company's product market into the country you have selected in consideration of companies that may already be doing business there. Identify 2–3 competitors and assess their present market situations. Compare your company's offerings to those of your competitors, and address the following questions:Would your company be the first in the region? Is the market saturated with competitors?If there are existing competitors, is there evidence that suggests that they have, or have not, been successful?What price might consumers pay? Can you establish the sales potential?Based on your market assessment, what are the potential barriers to market entry? Do any of these barriers present significant risks to market expansion?Support your analysis with references from the Capella University Library, globalEDGE, or other Internet sources.Part 3: Company AnalysisWhen it considers pursuing foreign markets, a company must analyze its ability to establish and maintain its business abroad. Extend your market expansion feasibility investigation by addressing the following questions:What are the key production considerations for conducting operations abroad? Where would manufacturing operations take place?What are the key fiscal considerations, such as the foreign exchange market and the international monetary system? How will you determine whether or not this market expansion is a profitable venture?How would you manage this venture? What management structure would you recommend? What are the elements of the internal workings of the company that you must consider carefully before making your final recommendation to the board of directors?What political and legal rules and regulations must be followed to sell the product abroad? Are there forms to file? How will existing social and cultural structures and hierarchies affect business operations and company management structure?What is your strategy for launching and promoting the product? What are the risks and opportunities associated with market expansion?What is your current assessment of the feasibility of market expansion, based on your overall analysis? Is it still feasible to launch your product in this country?Support your analysis with references from the Capella University Library, globalEDGE, or other Internet sources.Additional RequirementsUse the following guidelines when writing your analysis:Length: 750–1500 words.Writing: Your analysis should be free of grammar and spelling errors, demonstrating strong written communication skills.Format and References: Use proper APA-formatted references and in-text citations when identifying your sources.
3 pages
Strategic Importance Of Forecasting
Strategic forecasting is highly significant in most organizations since the organizations will most likely be able to atta ...
Strategic Importance Of Forecasting
Strategic forecasting is highly significant in most organizations since the organizations will most likely be able to attain their goals since this ...
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Park University Use of Individual Consumer Big Data Questions
Big Tech – Big Data – Big Threat?
Introduction
In each unit, the students will be assigned discussion questions conc ...
Park University Use of Individual Consumer Big Data Questions
Big Tech – Big Data – Big Threat?
Introduction
In each unit, the students will be assigned discussion questions concerning unit topics, examine the presented topics, and complete the discussion tasks. After submitting the initial posting, the students will provide constructive criticism of at least two peers’ initial postings, including the perceived strengths, weaknesses, and specific opportunities for improvement.
The initial post should be a minimum of one page double spaced in length. Refer to the discussion rubric for grading criteria which includes using credible sources (properly cited in APA format) and linking in the unit’s concepts and terms for critical analysis.
It is recommended that your use a word processer, such as MS Word and use both spell checking and grammar checking tools. You should expand your grammar checking tools in Word to cover any writing weaknesses (such as setting to Grammar and Style in Word). You can then copy and paste your post into the discussion forum. While there is no minimum or maximum word expectation for peer responses, they are expected to be substantive in nature and linked to credible sources. All work should reflect graduate-level critical thinking, as well as an ability to analyze, synthesize, and evaluate given scenarios and tasks.
Click here for Learning Outcomes
Directions
From the United States, to Europe, and China, big tech firms are under scrutiny of government regulators around the world. This includes companies such as Facebook, Amazon, Google, and Alibaba. These firms have grown into cross-border giants that pull in massive funds from advertising and sales. The major tool they use is consumer data analyzed through big-data engines to target communication to individual consumers.
Regulators have two major concerns. The first is that these firms are collecting data on individual consumer behaviors. The second is that these big tech firms are using their data advantage to push smaller, more traditional, businesses such as retailers, banks, finance, and advertising out of the market place. The Big Tech firms have argued that they provide value to the market, often at no cost to the consumer.
Europe has been much more aggressive in protecting consumer data requiring an “opt-in” by consumers for firms to use individual data. In the U.S., companies are free to use the data they collect on consumers to target advertising and products. In China, there is a fear that the data collected is shared with the Chinese government.
New data trends are emerging. In the U.S. over 30 million people have given their DNA to companies for health and heritage information. While these firms have privacy policies, DNA data is already being used by some big tech firms. DNA can be predictive of some human traits.
Initial Post
Peer Responses
Initial Post
You should follow the instructions below for your evaluation post and your peer responses. If your last name starts from: A – K (Group 1), answer the questions below in support of the big tech companies. If your last name starts from: L – Z (Group 2), answer the questions below in support of government regulations.
Discussion Issues:
Analyze the use of individual consumer big-data by big tech firms and the impact on society. Support with cited research.
Analyze the power of the big tech firms to control the market and limit competition. Support with cited research.
Tarleton State University Organizational and Systems Diagramming Word Problem
course model concepts along with organizational and systems diagramming. see attached file
Tarleton State University Organizational and Systems Diagramming Word Problem
course model concepts along with organizational and systems diagramming. see attached file
Difference Between Capitalizing and Expensing Assets Discussion Paper
LO 6. Explain the difference between capitalizing and expensing assets.Objective: Use the library to research an article t ...
Difference Between Capitalizing and Expensing Assets Discussion Paper
LO 6. Explain the difference between capitalizing and expensing assets.Objective: Use the library to research an article that addresses highlighted learning objective. Attempt to find an article about a current situation where there was a problem in this area of interest. Summarize the issue and any lessons learned.Library: https://www.apus.edu/apus-library/index.html
BUSFP 4016 Capella University Market Expansion Feasibility Analysis Discussion
Write a three-part, 750–1500 word, in-depth analysis in which you assess the feasibility and profitability of launching ...
BUSFP 4016 Capella University Market Expansion Feasibility Analysis Discussion
Write a three-part, 750–1500 word, in-depth analysis in which you assess the feasibility and profitability of launching a product in a foreign country.The importance of a thorough analysis to determine the feasibility of launching a product in a new market abroad cannot be overstated. A careful consideration of such factors as cultural communications, global organizational structures and hierarchies, negotiations, and international business ethics is vital to the success of market expansion ventures.SHOW LESSBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 1: Analyze cultural communications that affect international business. Describe the cross-cultural communication issues that could result from differences in the social, political, and legal structures and hierarchies of a foreign country and those of the United States.Competency 2: Evaluate patterns of global organizational structure and hierarchies. Describe the social, political, and legal structures and hierarchies of a country relevant to market expansion.Compare the social, political, and legal structures and hierarchies of a country to those of the United States.Competency 3: Analyze the role of international business culture in the negotiation process. Propose a company management structure suitable for business operations abroad, based on the business culture of the host country.Competency 4: Assess the feasibility of business operation in other countries. Assess market potential, considering the market situations of 2–3 competitors.Determine the price for a product in a competitive market.Propose an international business strategy for launching and promoting a product.Identify the key fiscal considerations that might affect profitability.Evaluate potential barriers to entry into a foreign market.Describe the key considerations for conducting production operations abroad.Competency MapCHECK YOUR PROGRESSUse this online tool to track your performance and progress through your course.Toggle DrawerContextOn a daily basis, there are articles in the major business publications (for example, the Wall Street Journal) about global production and logistics, and there is a wide range of orientations for those articles. Some will describe companies that have established highly efficient and successful global production and logistics capabilities. Other articles might describe issues (sometimes major issues) businesses face in this context, such as due to the government of one country nationalizing a corporation, or due to some other major country-specific issue (for example, a government being overthrown). Such events can obviously have tremendous impact on businesses with global operations, including potentially shutting down major portions of the company's production and logistics.SHOW LESSAs but one of many simpler (but significant none-the-less) examples of how global production and logistics can impact a company, there were numerous business media articles in the fall of 2012 about how Apple was experiencing product shortages associated with its otherwise successful iPhone 5 launch. One such shortage was alleged to be due to Apple switching suppliers (within Asia) and the new supplier not being able to meet Apple's demand (Campbell, 2012).But despite the controversies and challenges, a large number of medium and large companies continue to pursue global production and logistics because of the significant potential benefits. Companies and their customers can benefit from the expertise of other organizations in other parts of the world. There can be government policy benefits as well. There are countries that prohibit selling products within their geographical boundaries unless the product is in some way manufactured or assembled there. BlackBerry has addressed that in certain countries by establishing assembly operations within those countries as part of their global production and logistics, thus enabling them to sell their products in more countries.ReferenceCampbell, M. (2012, September 24). Apple's lightning connector shortage blamed in supplier change, poor production yield rates. Retrieved from http://appleinsider.com/articles/12/09/24/apples_l...Toggle DrawerResourcesRequired ResourcesThe following resources are required to complete the assessment.Capella ResourcesClick the links provided to view the following resources:Products and Countries Lists.Suggested ResourcesThe following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.SHOW LESSLibrary ResourcesThe following e-books or articles from the Capella University Library are linked directly in this course:Adekola, A., & Sergi, B. S. (2007). Global business management: A cross-cultural perspective. Abingdon, Oxon, GBR: Ashgate Publishing Group.Drake, M. (2011). Global supply chain management. New York, NY: Business Expert Press.Gardner, D. L. (2004). Supply chain vector: Methods for linking the execution of global business models with financial performance. Boca Raton, FL: J. Ross Publishing, Inc.Course Library GuideA Capella University library guide has been created specifically for your use in this course. You are encouraged to refer to the resources in the BUS-FP4016 – Global Business Relationships Library Guideto help direct your research.Internet ResourcesAccess the following resources by clicking the links provided. Please note that URLs change frequently. Permissions for the following links have been either granted or deemed appropriate for educational use at the time of course publication.Michigan State University. (2020). globalEDGE: Global resource directory. https://globaledge.msu.edu/global-resources.Textbook ResourcesHill, C. W. L., & Hult, G. T. M. (2020). Global business today (11th ed.). New York, NY: McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.Assessment InstructionsAssume the role of a business manager in a fictitious American company whose task is to assess the feasibility and potential profitability of launching the company's product outside the United States. Company management has already approved your opportunity proposal and has authorized you to proceed with your market expansion investigation.To begin, select a product and country from the Products and Countries Lists linked in the Resources under the Required Resources heading. Use the selected product and county to complete the following three parts.Part 1: Country AnalysisExamine the following characteristics of the country you selected:Country background and history.Location and geography.Inhabitants, lifestyle, culture, and customs.Communication and language.Economy and currency.Legal environment.Government.Identify the issues you will need to consider to determine the feasibility of a successful product launch and address the following:What are social, political, and legal structures and hierarchies of the selected country that are relevant to market expansion? How do they compare to those of the United States?What are the cross-cultural communication issues that could result from differences in the social, political, and legal structures and hierarchies between the foreign country and the United States?Support your analysis with references from the Capella University Library, globalEDGE, or other Internet sources.Part 2: Competitive Product AnalysisAssess the desirability of expanding your company's product market into the country you have selected in consideration of companies that may already be doing business there. Identify 2–3 competitors and assess their present market situations. Compare your company's offerings to those of your competitors, and address the following questions:Would your company be the first in the region? Is the market saturated with competitors?If there are existing competitors, is there evidence that suggests that they have, or have not, been successful?What price might consumers pay? Can you establish the sales potential?Based on your market assessment, what are the potential barriers to market entry? Do any of these barriers present significant risks to market expansion?Support your analysis with references from the Capella University Library, globalEDGE, or other Internet sources.Part 3: Company AnalysisWhen it considers pursuing foreign markets, a company must analyze its ability to establish and maintain its business abroad. Extend your market expansion feasibility investigation by addressing the following questions:What are the key production considerations for conducting operations abroad? Where would manufacturing operations take place?What are the key fiscal considerations, such as the foreign exchange market and the international monetary system? How will you determine whether or not this market expansion is a profitable venture?How would you manage this venture? What management structure would you recommend? What are the elements of the internal workings of the company that you must consider carefully before making your final recommendation to the board of directors?What political and legal rules and regulations must be followed to sell the product abroad? Are there forms to file? How will existing social and cultural structures and hierarchies affect business operations and company management structure?What is your strategy for launching and promoting the product? What are the risks and opportunities associated with market expansion?What is your current assessment of the feasibility of market expansion, based on your overall analysis? Is it still feasible to launch your product in this country?Support your analysis with references from the Capella University Library, globalEDGE, or other Internet sources.Additional RequirementsUse the following guidelines when writing your analysis:Length: 750–1500 words.Writing: Your analysis should be free of grammar and spelling errors, demonstrating strong written communication skills.Format and References: Use proper APA-formatted references and in-text citations when identifying your sources.
3 pages
Strategic Importance Of Forecasting
Strategic forecasting is highly significant in most organizations since the organizations will most likely be able to atta ...
Strategic Importance Of Forecasting
Strategic forecasting is highly significant in most organizations since the organizations will most likely be able to attain their goals since this ...
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