Promotion and the Product Life Cycle

User Generated

cevaprwhzczna23

Business Finance

Description

Purpose of Assignment

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle.

Assignment Steps

Complete the Promotion and Product Life Cycle Worksheet.

Cite a minimum of three peer-reviewed references.

Format your in-text citatons and references consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Unformatted Attachment Preview

Promotion and the Product Life Cycle Name: All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to demonstrate an understanding of the factors that can affect the launch of a product or service. The answer should be no more than 200 words. Answer Review and explain the three areas of the product life cycle. How you will measure (what metrics will be used to determine success or failure) the marketing activities.. Use numbers to Identify why the problem growing. Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. 1. Address three elements of the Product and Promotion List (see below). 2. Product and Promotion List: • Integrated Marketing 3. Communication • Advertising Strategy/Objectives • Push and Pull • Media Strategy • Advertising Execution • Direct Marketing • Public Relations/Strategies • Positioning References:
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Promotion and the Product Life Cycle
Name:
All products/services go through a life cycle of NPI (new product introduction), growth, maturity
and decline. These various stages affect the marketing strategy and promotional efforts. In Week
3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle.
The primary objective of this assignment is to demonstrate an understanding of the factors that
can affect the launch of a product or service. The answer should be no more than 200 words.
Answer

Review and explain the
three areas of the product
lifecycle.

How you will measure
(what metrics will be
used to determine
success or failure) the
marketing activities. Use
numbers to Identify why
the problem growing.

Coca-Cola Product life cycle has several areas, below I will discuss
three of them.
Introduction is the first stage, it is generally the market development
stage of the new product. At this stage product market size is very
small, there are low sales and less demand for the product has just
entered the marketplace. There are a lot of marketing activities
demanded at this stage and a good marketing strategy should be in
place in order to create demand for the new product. Needed for this
stage depends on product's consumer needs, the presence of
competiti...


Anonymous
Nice! Really impressed with the quality.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags