extend the paper to 3000 words by applying examples to body points

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creation of numerous job opportunities: https://www.theoutnet.com/en-us/account/user/login

intelligence and substance: https://seniorplanet.org/aging-with-attitude-artis.. (talk about Ilona Smithkin's invention of fake eyelashes)

feel appreciated:

also have goals: http://www.ba-bamail.com/content.aspx?emailid=2225... (career teaching catwalk models, trying all manner of different paths)

allows for the recognition of style and creativity.: (her fashion and her creativity)


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Running head: OLD PEOPLE’S FASHION AS A SUBCULTURE Old People’s Fashion as a Subculture Name University Affiliation 1 OLD PEOPLE’S FASHION AS A SUBCULTURE 2 Old People’s Fashion as a Subculture Introduction Over the years fashion has become a way of life for many people across the world that we live in today. Fashion is something that started a long time ago and has only developed and revolutionized itself into what it is today. Fashion can be described as an industry as well as a culture in itself especially given the fact that fashion in it is a cultural construct. In this regard, you find that within the culture of fashion there are some subcultures which have a set of distinctive features setting them apart from one another. Keen fashion enthusiasts will tell you about the various fashion subcultures such as grunge, minimalists, hippies, and punks (Maddison, 2016). Hippies, Punks and gothic are some of the most popular subcultures in fashion (Malviya, 2014). What most will forget to tell you is the old people subculture. In terms of age there is the old age subculture and the youth subculture which has existed from history and is most famous for attires such as large boots and a peaked cap which were mostly adorned by youths or rather troublesome teenagers (Geoffrey, 1983) Old People’s Fashion Subculture In fashion, a subculture can be defined as a group of people that belong to a larger culture but are set apart from them through a set of distinctive features which set them apart or in opposition to the larger culture or other subcultures. Old people fashion is a fashion subculture in itself given the fact that it possesses distinctive features such as a distinct gender, an ideology behind it as well as a unique style that is different from what many people in the fashion industry consider fashion in the modern times. The attires that are adorned with the old people subculture are also distinctive in the feature since they are mostly understated clothes with muted colors in the general sense. Background The fashion industry or the fashion culture consists of a very diverse group. There are very many groups of people who work in the industry and also a very large group of people who are consumers of the industry. This means that people come from very different ethnic lines, religious backgrounds and affiliations all with the same desire to look fashionable in their way. The fashion industry, as a result, has had to evolve to accommodate these various groups of people who are in existence in the world. Given that the industry is very competitive, designers have had to come up with different ways which they can appeal to the existing markets as well as draw out new markets for the various fashion designs they come up with. Over the years what has always been the norm is the fact that the runways where the various designers in the fashion industry display their brands and clothes for the world to see are filled by relatively young and beautiful models. Most of the super models in the world today such as Kate Moss, Candice Swanepoel, and Claudia Schiffer had their start in the fashion industry when they were very young and had managed to achieve great success over time. Some such as Kate Moss began modeling when they were as young as fourteen years of age (Berrington, 2014). These opportunities that they were accorded from a very young age gave them something to live for, something to accomplish as well as potential to fulfill. Additionally, they were at the time, the best and most suitable candidates to showcase the various fashion brands that the designers were coming up with and make them appealing to the target markets. Another irrefutable fact is that most of these models retired from the catwalk before even attaining the age of thirty five. An accurate example is Gisele Bundchen who strutted her last at the age of 34 (Miller, 2015). There was perceived negativity about the use of old models to show OLD PEOPLE’S FASHION AS A SUBCULTURE 3 off what was considered fashionable at any given time and as such as soon as a model reached what was considered her prime, the model was no longer accorded the opportunity to showcase fashion brands. The fashion industry has changed and revolutionized in such a way that has made the fashion designers and advertisers think outside the box Analysis It is no secret that the fashion industry is very competitive. As such trends change very quickly such that something that was considered fashionable today could no longer be fashionable tomorrow. Additionally, something that went out of fashion over a decade ago could come back into fashion decades later depending on whether it appeals to a certain subculture. Aging beauty is one such thing that has come back to be chic in the fashion industry. The fashion industry made the realization that there could be some advantages for using old people as models as well as their faces for some of the fashion brands. Many renowned fashion brands such as Chanel, Gucci, and Loius Vuitton have made the realization that indeed the old age people are indeed a subculture and as such, they should be catered to in every sense of fashion including the manner of advertisement. Additionally, there are many benefits to be derived from both parties out of recognizing the old age subculture and catering to it. The old people subculture is quite unique due to its target market which is old people who have very specific tastes and as a result the grouping of a subculture. For example, the modern primitive subculture with its preferences in branding and keloids all which are unique to that subculture alone (Mugleton, 2000). The subculture is similar to other subculture given the fact that they serve a specific group of people with specific fashion preferences. It is different in that most of the attire that appeals to the individuals within the subculture is not considered fashionable by many and in more than one is in direct opposition from the mainstream fashion. The old people subculture also borrows ideas from other subcultures in as far as attires and other aspects are concerned. In this way, the identity of the old age subculture is formed through fragmented and diverse sources (Rupert, 2003). The subculture has additionally developed to accommodate other cultural contexts such as the different gender attires in some cultures. Notable gender attire include widgies and bodgies as discussed by Rob White in his book Australian experience of youth subcultures. The Merits The recognition of aging beauty has resulted in the creation of numerous job opportunities for old people. Many fashion brands have used a number of old people as the faces of some of their prominent brands. Notable examples include Joan Didion who was the face of the French giant Celine and Angela Cansbury who was the magazine cover of a Cult style magazine (Marriott, 2015). These two are both women in their old age who have been revitalized and given a job opportunity where they are exposed to the work and also given a chance to eke out a living. This opportunity is particularly good given the fact that most old people are mostly retired and do not have a stable source of livelihood other than their dependents. Isn’t it a good thing to look good and make some money out of it? Another merit is the fact that old people fashion celebrates intelligence and substance. Over the years many people have come to associate fashion with brainless bimbos given the fact that most of the models that are used in the advertisements of fashion brands always appear lacking intelligence in a number of ways. Once a commercial comes on the television displaying an old woman with grey hair and wrinkles the first thing that comes to mind is the intelligence that she possesses having lived that long a life. In addition, it brings her out as a woman of OLD PEOPLE’S FASHION AS A SUBCULTURE 4 substance who should be emulated. It draws keen attention to the attire she is wearing given the attributes that are associated with her. Older people feel appreciated when they are considered in fashion. It is not often that old people are considered when people are doing things on a normal day to day life. Many are often neglected or quite simply left out as the younger adults go off to work or struggle to raise their children. Recognition of old people fashion ensured that they are given the recognition that they deserve, and as a result, many are left with a feeling of appreciation. It also ensures that old people also have goals for their lives as well as opportunities which they can explore. Many people once they retire or simply grow old cease to have goals which they can aspire to attain. This is caused mainly by the lack of opportunities which they can exploit. Old people, fashion gives them opportunities in the fashion industry as well as goals such as beauty goals or work goals in the fashion industry specifically the old people subculture. The subculture allows for the recognition of style and creativity. In fashion industry, creativity is everything and like they say the spirit of creativity is timeless. Designing clothes that are suitable for the old people subculture lends weight to the veracity of the aforementioned statement. It is a positive morale builder for all inspired individuals young and old who have a dream of making it in the fashion industry. It has lent importance to the concept of style over pretty (Hebdige). If it is stylish get it. If you like it, wear it. Punks, minimalists and grunge all have different style which they lke and they are comfortably identified with them (Attireclub, 2015). The same case applies for old people fashion. Morale is very important in the society that we live in today. It can be the defining line between making it in life and giving up. Old people, fashion is an inspiration in itself given the fact that it helps young women in the society grow confident about aging and aging gracefully at that. The young generation will now think forever young and joyful aging (Zhuravlyova, 2017) As a result of it, many young women are less afraid to grow old. The negativity that is the false belief that women are only beautiful when they are young is destroyed, and many of them are given a new lease of life through watching old people who are fashionable, proud and also beautiful of what they have grown into. It also prevents young women from sourcing for services such as plastic surgery which is quite expensive and can also be risky procedures (Pletcher, 2015). Additionally, plastic surgery is an invention, and once someone goes through with it, they rarely have a guarantee of what they will look like once they are finished. In most cases it is irreversible. With fashion, you can change the look and it is pocket-friendly. The negativity, in this case, is replaced with pride, enthusiasm, and creativity. Conclusion In conclusion, old people fashion is a force to reckon with in the fashion industry. It is consistent with fashion artists who have a unique fashion sense as well as unique ages which reflect on the type of clothes or attire that they fashion. This subculture has changed the perception of fashion such that it has become the fact that it’s not about dressing differently but rather looking at people differently. Old people are no longer treated as furniture to just sit around the house and do nothing. They now have a sense of worth and a sense of accomplishment within the fashion industry. Companies across the world have adopted this subculture, and some have made it their specialty to deal with them. For example, Oldushka is a model company founded in Russia that only hires models who are 45 years or older (Goff). Another example is Ari Seth Cohen is a photographer and an author whose target is fashionable age people (BoF, 2018). In this way, the individual beauty of old people is found within them and displayed to others across the world. In this spirit, it is quite important that the fashion OLD PEOPLE’S FASHION AS A SUBCULTURE 5 industry as a whole support the old people fashion. This is to be done through provision of job opportunities, ensuring deigns suitable for old people subculture are readily available and sourcing for suggestions and opinions from the old people. The subculture of old people is here to stay and as such aging beauty is now a thing. OLD PEOPLE’S FASHION AS A SUBCULTURE 6 References Advanced Style-Documentary on Aging with Fashion and Brilliance. Retrieved on 3/16/2018 from https://youtu.be/9Yy_0HslZsk Attireclub. (2015) 6 fashion subtitles that you should know about. Attireclub. Retrieved on3/15/2018 from https://www.attireclub.org Berrington K. (2014) Kate Moss. Vogue. Retrieved on 3/16/2018 from https://www.vogue.com BoF. Ari Seth Cohen. Business of Fashion. Retrieved on 3/16/2018 from https://www.businessoffsahion.com Geoffrey P. Hooligan, (1983). A history of respectable fears. London. Macmillan, Goff S. Oldushka. The Calvert Journal. Retrieved on 3/16/2018 from https://www.calvertjournal.com Hebdige Dick. Subculture.(1979) The meaning of style. London Methuen Maddison Paddy. (2016) The subcultures that changed the way we dress. Fashion Beans. Retrieved on 3/15/2018 from https://www.fashionbeans.com Marriott Hannah. (2015) Joan Didiona and Celine: Why old age is having a fashion moment. Retrieved on 3/15/2108 from https://www.theguardian.com Miller J. (2015) Gisele Retires as a runaway model.Vanity Fair. Retrieved on 3/16/2018 from https://www.vanityfair.com Muggleton David. (2000) Inside Subculture: The postmodern meaning of style. Oxford: Berg Pletcher. (2015) The 10 most common plastic surgery complications. Healthline. Retrieved on3/16/2018 frm https://www.healthline.com Rob W. (1993) Youth subcultures. Hobart: National Clearinghouse for youth studies. Rupert W.(2003) The postcultures Reader. Oxford. Berg. Zhuravlyova S. (2017) The Age advantage. Positive News. Retrieved on 3/16/2018 from https://www.positivenews.com
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Running head: OLD PEOPLE’S FASHION AS A SUBCULTURE

Old People’s Fashion as a Subculture
Name
University Affiliation

1

OLD PEOPLE’S FASHION AS A SUBCULTURE
Old People’s Fashion as a Subculture
Introduction
Over the years fashion has become a way of life for many people across the world that
we live in today. Fashion is something that started a long time ago and has only developed and
revolutionized itself into what it is today. Fashion can be described as an industry as well as a
culture in itself especially given the fact that fashion in it is a cultural construct. In this regard,
you find that within the culture of fashion there are some subcultures which have a set of
distinctive features setting them apart from one another. Keen fashion enthusiasts will tell you
about the various fashion subcultures such as grunge, minimalists, hippies, and punks
(Maddison, 2016). Hippies, Punks and gothic are some of the most popular subcultures in
fashion (Malviya, 2014). What most will forget to tell you is the old people subculture. In terms
of age there is the old age subculture and the youth subculture which has existed from history
and is most famous for attires such as large boots and a peaked cap which were mostly adorned
by youths or rather troublesome teenagers (Geoffrey, 1983)
Old People’s Fashion Subculture
In fashion, a subculture can be defined as a group of people that belong to a larger culture
but are set apart from them through a set of distinctive features which set them apart or in
opposition to the larger culture or other subcultures. Old people fashion is a fashion subculture in
itself given the fact that it possesses distinctive features such as a distinct gender, an ideology
behind it as well as a unique style that is different from what many people in the fashion industry
consider fashion in the modern times. The attires that are adorned with the old people subculture
are also distinctive in the feature since they are mostly understated clothes with muted colors in
the general sense.
Background
The fashion industry or the fashion culture consists of a very diverse group. There are
very many groups of people who work in the industry and also a very large group of people who
are consumers of the industry. This means that people come from very different ethnic lines,
religious backgrounds and affiliations all with the same desire to look fashionable in their way.
The fashion industry, as a result, has had to evolve to accommodate these various groups of
people who are in existence in the world. Given that the industry is very competitive, designers
have had to come up with different ways which they can appeal to the existing markets as well as
draw out new markets for the various fashion designs they come up with.
Over the years what has always been the norm is the fact that the runways where the
various designers in the fashion industry display their brands and clothes for the world to see are
filled by relatively young and beautiful models. Most of the super models in the world today
such as Kate Moss, Candice Swanepoel, and Claudia Schiffer had their start in the fashion
industry when they were very young and had managed to achieve great success over time. Some
such as Kate Moss began modeling when they were as young as fourteen years of age
(Berrington, 2014). These opportunities that they were accorded from a very young age gave
them something to live for, something to accomplish as well as potential to fulfill. Additionally,
they were at the time, the best and most suitable candidates to showcase the various fashion
brands that the designers were coming up with and make them appealing to the target markets.
Another irrefutable fact is that most of these models retired from the catwalk before even
attaining the age of thirty five. An accurate example is Gisele Bundchen who strutted her last at
the age of 34 (Miller, 2015). There...


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