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timer Asked: Mar 18th, 2018

Question Description

First, choose 5 ads includes of under these names (authority, free gifts, scarcity, deadline, classical condition) then I have to write what this ad tries to persuade us to buy next I have to write the psychological behind of each ad as well as.

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Winter 2018 Psyc 3330 Media Project: Persuasion in the Media Worth 18% of your final mark Students’ objective: to demonstrate their understanding of the persuasion techniques discussed in class and in the textbook; to select and discuss media materials that reflect five different persuasion techniques used in advertising. Due Date: March 22, 2018. Late Penalty: 2 marks per day. For this assignment, you will assemble a portfolio of advertisements or other promotional materials that demonstrate the use of various persuasion techniques. As you read magazines or newspapers or watch TV, you should keep your eye out for examples of the persuasion techniques noted at the end of this handout. These techniques will be discussed in class and several are also covered in the textbook. Potential advertisement sources include magazines, newspapers, flyers, junk mail, e-mail, posters, and billboards. If you find something that you cannot hand in (e.g., a billboard), you may submit a photo of it. You may record a commercial from television and submit it in digital format (e.g. on a flash drive), however videos from YouTube or other internet sites are not permitted. You may include up to one video ad in your project. Note: if you use an ad from the internet, it needs to be with your project to be marked. Submitting an URL or web link is not acceptable. You must print off the ad and submit it with your project. Requirements: You must find and include 5 advertisements from the general media, each demonstrating a different persuasion technique (selected from the list on the next page). Each ad example must have its exact source and date noted and be accompanied by at least a 2-paragraph description (one page double-spaced) that introduces and explains the psychology behind the persuasion technique and then describes how the specific ad illustrates that technique. Note that you need to discuss how that particular technique works. All media examples must be current, i.e., taken from a source dated January 1, 2018 or newer. Points will be deducted for ads that are too old. You cannot use ads that are the same or very similar to the examples shown in class. The assignment must be typed, double-spaced, with citations and references in APA format. APA format : When using material from the text or other academic sources (including class PowerPoint slides), you must cite your sources in APA format (and include a References page). Marks will be deducted for improper or missing APA formatting. The title page does not need to be in APA format. M. Janicki 1 Winter 2018 Marking Criteria: This assignment will be marked out of 50, 10 marks for each ad example and accompanying paragraphs. The ad examples and accompanying paragraphs will be evaluated on the following criteria: • Explanation of persuasion technique – must be accurately defined and clearly written. The psychology underlying the technique must be explained, as well as how the technique is operating in the chosen ad. (6 marks) • Appropriateness of clipping/ad – How well the example illustrates the use of the particular persuasion technique (4 marks) 4 marks: excellent example 3 marks: pretty good example 2 marks: resembles technique to a small degree 1 mark: really stretching it 0: definitely not an example of the technique You must choose 5 of the following persuasion techniques for this assignment (i.e., only from this list): v v v v v v v v v v v self-enhancement other-enhancement classical conditioning authority deadline scarcity (playing hard to get) social validation/social proof foot-in-the-door door-in-the-face free gifts “that’s not all” o Note: very old infomercials such as “Magic Bullet” ,“SlapChop”, ShamWow, and Snuggie are not permitted. Assembling the project: A well put-together project has all attachments securely attached, and labeled. The project should be organized so that it is clear to see which ad is associated with each description. For print ads, be sure to include the entire ad, not just a portion of it. For ads recorded off the television, ensure there is good quality audio and video. Do not submit nonvideo ads in digital format; a hard copy should be with your project. Note: Late assignments must be submitted to the HSS assignment drop box by N3303. M. Janicki 2
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