Running head: ACQUIRING EMPLOYEES
Acquiring Employees, conducting a Need’s Assessment and Job descriptions
Wilburn Smith
Grand Canyon University
March 14, 2018
Smith 1
ACQUIRING EMPLOYEES
Smith 2
Needs Assessment
Below is a Needs Assessment Matrix for the Coca-Cola Refreshments USA, Company
Departme
Required
Current training
Jobs or tasks
Department or
nt
functions
Human
Hiring employees,
Employee satisfaction
Hiring and
funds to hire
resource
offering
surveys
offering job
more employees
employee needs
promotions and
promotions
retrenching them
employee
Finance
Overseeing overall Use of modern
In charge of
Well-coordinated
payrolls
departmental
&accountin financial and
technology to dispatch
g
accounting tasks
monies
Marketing
Marketing and
Embracing technology
Marketing the
In need of new
advertising the
to widen the target
company’s
marketing tools
company’s
market
products
needs
products
production
Making, creating
Custom training courses In charge of
Satisfactory
and inventing
both online and
creating and
production
products
instructor based
inventing new
strategies from
products
the department
and employees
Customer
Offering solutions
Customer satisfaction
Offering
more staff to
care
to the customers’
surveys
solution and
handle the
help to
customers’ needs
problems
customers
ACQUIRING EMPLOYEES
Smith 3
The ultimate goal for a needs assessment in an organization is to determine the current and
future desired goals and performance. Carrying out the above needs assessment matrix would be
helpful for the Coca-Cola Refreshments USA, Company because through the systematic process
of evaluation, valid information in relation to the performance of the company will be obtained.
The needs assessment matrix acts a diagnostic tool that helps the company to identify the areas
and factors that contribute towards the success of the company and areas that impede the success
of the company too (Zott, & Amit, 2013).
By use of the needs assessment matrix, it can be noted that the company's marketing
department is in need of new marketing strategies. This is very important to act upon since
marketing strategies any successful firm is quite beneficial. Since the Coca-Cola Refreshments
Company is based in Atlanta, and aims at serving the entire U.S population and even extend
beyond, effective marketing strategies should be put in place. We live in a modern world, whereby
technology is embraced by almost everyone across the globe. Incorporating technology, for
example, the use of social media to advertise and market the company's product would not only
be a wise move but it will also help reach a bigger market and a bigger market, in turn, means that
higher profit margins would be accumulated. Many people are able to access multiple social media
platform and therefore using social media to market the company’s product would improve the
efficiency of the marketing department. The use of print media would also be an effective
marketing strategy since most people can easily gain access to information in print media all over
the American soil and beyond.
As a staff member of the Coca-Cola Refreshments USA, with great concern, I noted a
laxity in the customer care department. Customer care services are very important for a successful
business. Without customers then the business is doomed to fail. According to Schneider et al
ACQUIRING EMPLOYEES
Smith 4
(2013), customer experience and satisfaction is an important key to a successful business. Once
the client, consumers, and investors are satisfied with the way they are being handled in the
organization then they are bound to be regular users of the company's products. In my Coca-Cola
organization, there are few numbers of employees to handle the increasing number of customers
who come to make consultation, inquiries and even purchases in the company. Many of them end
up leaving unattended to, or not satisfied by the services they were accorded with. Customers I
believe are the foundational basis upon which the sustenance of any company is determined. For
that reason, customer satisfaction is of vital importance to the growth and expansion of the
company. There were fewer employees assigned to the department of customer care. A wellequipped and resourceful team of staff need to be based at the customer care department in order
to help curb the overflow of customers in the department (Schneider, Ehrhart, & Macey, 2013).
Improving the customer experience is crucial for the Coca-Cola Refreshment USA Company.
Upon assessment of the Coca-Cola Refreshments USA Company, it was noted that the
Human Resource department needed more funds to hire new employees. Atlanta is one very busy
state in the U.S, and the company is based in one of the many busy working environments, it meant
that many people in the region would often be in need of the company's products; therefore more
employees would be needed in order to help in attending to the many product consumers in the
company (Banfield, Kay, & Royles, 2018). The human resource department, therefore, is in need
of more money to make a budget for hiring new staff members. The human resource department
in many organizations is among the most important departments. It is the center for major key
decisions that would affect the company’s credibility and efficiency (Banfield, Kay, & Royles,
2018). This department, therefore, in order to effectively deliver positive outcomes and decisions
in regards to the wellbeing of the company, should be accorded a large and sufficient share of the
ACQUIRING EMPLOYEES
Smith 5
money. It is important for all organizations to carry out the Needs Assessment Matrix in order to
maximize the profits.
ACQUIRING EMPLOYEES
Smith 6
The Human Resource Manager Job Description
Job Outlook
The human resource manager is in charge of provisions of all human resource services, policies,
and programs in the department for the wellbeing of the company. Among the duties of a human
resource manager includes the recruitment and staffing of employees. They recruit and staff
employees depending on the organization's needs. A human resource manager is responsible for
the employees’ services and counseling. The human resource manager is also in charge of
administrating employees’ benefits and compensations in the organization. Through the human
resource staff, a human resource manager coordinates the implementations of services and policies
and then he or she reports to the CEO of the organization about the issues in the company and if
need be assistance is given to ensure the effectiveness and efficiency of the department.
Primary Objectives of the Human Resource Manager
Development of Human Resource s department within the organization
Development of an efficient, superior and task-oriented workforce
Observing and maintaining the health and safety of the employees in the work
environment.
Responsibilities of the Human Resource Manager
Facilitating departmental goals and objectives within various departments as well as monitoring
the company’s annual budget among many other duties.
Education and Training Requirements
ACQUIRING EMPLOYEES
Smith 7
A minimum of a bachelor's degree in Human Resource, Finance, and accounting or
Business Administration
A minimum of ten years’ experience in the field of human resource management
Extra training in employment law, organizational development and employee relations is
highly advantageous
Qualities and Skills
The field of human resource and management is challenging and fast-paced and therefore extra
qualities and skills are a bonus. Leadership qualities, public, relations, eloquent and effective
communication skills and good commanding language are preferred. Positive attitude and good
judgment are a required of all HR professionals seeking an opportunity in the Human Resource
Department.
ACQUIRING EMPLOYEES
Smith 8
Sales and Marketing Job Description
Sales and Marketing Job Purpose
Facilitates and oversees the provision of efficient and effective services in order to achieve a
quicker sale of the company's products to all target markets and consumers. The sales and
marketing job entails people, making consultations and inquiries regarding the different services
and products that are offered in the company. The sales and marketing staff acts as a link between
the company and the consumers and all types of customers who make use of the company’s
products and services.
Duties and Responsibilities of a Sales and Marketing Job
Readily availing the company’s information on different products and services to the
customers and consumers of both the products and services
Pushes for more sales of the products and services offered in the company even in the
hardest of times
Offers to respond to all questions from clients regardless of where they are
Establishes new and effective marketing ways that would enable the company’s products
and services to be purchased by multiple consumers all over the country
Offers training to the new recruits in the sales and marketing department willingly and out
of free will
Establishes stands and exhibitions to create awareness about the products and services
offered by the company
ACQUIRING EMPLOYEES
Smith 9
Establishes a way of attracting more customers and implementing strategies that would
attract and retain the old customers
Sets up appointments and meetings with clients on a regular basis in order to offer
exhaustive knowledge in relation to the products and services offered
Analyzes factors like the competitiveness of different products in the market and generate
ways of pushing for the awareness of the products and services in the job market
Finds out ways of making the products and services offered by the company more
appealing and attractive in the market
Skills and Qualifications for a Sales and Marketing Job
Product and service knowledge, eloquence in verbal speech, flexibility and presentation skills,
basic computer literacy skills, creativity, aggressiveness in marketing the product, analysis of
target market and strong math skills.
ACQUIRING EMPLOYEES
Smith 10
References:
Banfield, P., Kay, R., & Royles, D. (2018). Introduction to human resource management. Oxford
University Press.
Schneider, B., Ehrhart, M. G., & Macey, W. H. (2013). Organizational climate and culture. Annual
review of psychology, 64, 361-388.
Zott, C., & Amit, R. (2013). The business model: A theoretically anchored robust construct for
strategic analysis. Strategic Organization, 11(4), 403-411.
Purchase answer to see full
attachment