BUS343 Week 1 Assignment must be original and include plagarism report

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Business Finance

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Week 1 - Assignment

The Scope and Challenge of International Marketing

Select a global company that has marketed its products in two foreign markets, in addition to its home country (totaling three different countries). Describe the company, one line of its products, and the three countries to which its products are marketed.

Then, referring to Exhibit 1-3 and what you have learned from Chapter 1, identify the controllable and uncontrollable elements that the company has encountered in entering its global markets.

The assignment:


Text:


Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://www.vitalsource.com

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Running head: SCOPE AND CHALLENGE

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Scope and Challenge of International Marketing
Name
BUS343 International Marketing
Instructor
Date

SCOPE AND CHALLENGE

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Scope and Challenge of International Marketing
Introduction
When an individual wants to purchase furniture, there are a number of places that he or
she can visit. There are numerous stores of furniture in any city of the USA. Among the popular
stores, there is a well-known brand, IKEA. Operating in 38 nations, IKEA is the largest company
of furniture around the globe (IKEA, 2017). IKEA started its business in Sweden from where it
moved around the globe.
IKEA in Three Countries
IKEA is famous for its key product line of low-cost furniture, along with providing products like food, TV’s, lighting, textiles and more. The home country of IKEA is Sweden; however, th...


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