case assignment

User Generated

orvatcnerfu

Business Finance

sales and customers relationship

University of cumberlands

Description

after reviewing the case you have to answer the given question 4 to 5 page. i have attached those files in here.

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BUOL 643 Running head: BUOL643 WEEK # 3 BUOL 643 – Sales & CRM Your Name Here University of Cumberlands Week 3 1 BUOL 643 2 Introduction Start your paper here. An introduction paragraph is a good idea. It should state the TOPIC of your paper and provide a roadmap for the reader. Indent five spaces the first sentence in each paragraph. Analysis of Konica Minolta Business Solutions Products & Services Indent first sentence in each paragraph five spaces. Provide marketing concepts covered in this article. Make sure to cite your article’s authors properly if you quote directly from this source. Analysis of Swanson’s Sales Intelligence Indent first sentence in each paragraph five spaces. Provide marketing concepts covered in this article. Make sure to cite your article’s authors properly if you quote directly from this source. Additional Information Needed about New York Consulting Group Indent first sentence in each paragraph five spaces. Provide marketing concepts covered in this article. Make sure to cite your article’s authors properly if you quote directly from this source. Questions for Pre-Call Preparation Indent first sentence in each paragraph five spaces. Provide marketing concepts covered in this article. Make sure to cite your article’s authors properly if you quote directly from this source. Informational Needs According to the Spin Framework BUOL 643 3 Indent first sentence in each paragraph five spaces. Provide marketing concepts covered in this article. Make sure to cite your article’s authors properly if you quote directly from this source. Conclusion Your final paragraph should provide a summary of your paper. This reminds the reader of where you took them on your road trip. It is similar to reviewing your photographs after a vacation. There should be no new information included in the conclusion. BUOL 643 References APA format please – second & subsequent lines must be indented five spaces 4 GRADING RUBRIC BUOL 643 – Sales & CRM Week THREE – Individual Paper Grading Rubric Post 4-5 PAGE minimum SYNOPSIS of the Konica Minolta case using the template provided. ATTACH in a Microsoft Word Document (using template provided exactly). Follow all Written Assignment Expectations. Due by SATURDAY within discussion board. Student uses template provided – minus 5 points if not used. Four (4) authored outside references minimum must be used. Cite in APA and recap in APA format on the reference page. See below for more information on what an ‘authored’ source is. Each reference is worth 5 points each. Points Possible 60 Points Earned 20 Post by SATURDAY – minus points if late (minus 5 points if posted late on Sunday). If posted after Sunday the UofC Late Policy Applies. Reply to THREE CLASSMATES – minimum 150-words. Replies will 10 not be accepted after SUNDAY of Week One. Replies worth three points each with a bonus one point earned if three replies are made. APA format (1” margins, Times New Roman 12 font, doublespaced, and more) Total 10 100 This is general help for all students. • If you need help with putting your references in APA format on your reference page, please see this web site (select APA at the top of the web page) http://www.calvin.edu/library/knightcite/ • Remember, APA requires that the second & subsequent lines of the references are indented five spaces and that your references are in alphabetical order. • Please check out http://owl.english.purdue.edu/owl/resource/560/01/ for a proper cover page format in APA. Written Assignment Expectations: • References MUST be cited within your paper in APA format. Your reference page and citations must match 100%. • Always include a cover page • Provide the EXACT web link for all online sources – do not provide just the home page, but the EXACT LINK – I check all sources • No abbreviations – write formally • Always include a reference page with multiple outside references (at least two that are authored). • Write MORE than the minimum requirement of the word count assigned. • As always, the word count is ONLY for the BODY of the paper – the cover page, Abstract, reference page, and / or Appendix (if included) do not count towards the word count for the paper. • Indent the first line of each new paragraph five spaces • NO PDF FILES! Use the templates in Microsoft Word I provided you. • No extra blank lines between the sections – deliver a tight paper • Use authored outside references. Zero points given for non-authored web sources. You may use a brand web page too, but you still need an authored source too. Recap your reference in APA format only at the bottom of your posting. Your reference must be clearly cited within your posting to count. Always provide the exact web site address for this course in your recap of references for full credit. An authored source is simply one that is associated with a human(s) NAME. For example, your textbook is an authored source. The United States Census Bureau is not an authored source. But it is fine to use as long as you ALSO use an authored reference source. No videos, blogs, tweets, wikis, interviews, podcasts, encyclopedias, or dictionaries allowed – use an authored reference. Assignment directions: Konica Minolta Business Solutions A Professional Approach to Selling (A) After reviewing the case, respond to the following questions: 1. Analyze Konica Minolta Business Solutions' products and services. 2. Carefully analyze the sales intelligence Bill Swanson has and identify additional information he may need about New York Consulting Group. 3. Swanson is drafting a plan to gather information about the prospect. Generate questions that can be used during pre-call preparation and specific questions that you will need to ask to get the necessary information. (The focus here is on the questions, with less emphasis placed on answering the questions.) Make sure you begin by identifying open-ended questions and, where appropriate, proceed to list specific closeended questions. Organize the informational needs (questions) according to the SPIN framework. Post your response (4-5 pages, double-spaced minimum) to these questions to this forum by Saturday at 11:55 p.m. Before Sunday at 11:55 p.m., return to the forum and post a meaningful comment (150-word minimum) to the postings of three (3) classmates. This week's posting is an individual assignment. Next week's continued look at this case is a group assignment. Reference Page: Kotler, P., & Keller, K. L. (2016). The Framework for Marketing Management (6th ed.). Boston, MA: Pearson Education. Cite within your paper as (Kotler & Keller, 2016) or (Kotler & Keller, 2016, p. 57) – put the page # in as well.
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Explanation & Answer

Attached.

Running head: BUOL643 WEEK # 3

1

BUOL 643 – Sales & CRM
Your Name Here
University of Cumberland
Week 3

BUOL643 WEEK # 3

2

Introduction
Konica Minolta is a technology company that has its headquarters in Tokyo Japan and
deals with the production of imaging products such as laser printers, photocopiers, and
multifunctional peripherals (MFPs). Among other items that Konica manufactures are digital
print systems, optical devices, graphic imaging products like X-ray machines, and 3-D digitizers.
The organization operates in over 45 countries worldwide with over 43,000 employees. It was
formed in 2003 through a merger between Konica Corporation and the Minolta Company. The
new organization Konica Minolta Holdings, Inc. has steadily grown to become a market leader in
the use of MFPs and other imaging equipment in printing and copying. The company stopped the
sale of cameras in 2012 and then rebranded in 2013 acquiring the new name Konica Minolta
Business Solutions, Inc. The focus of the organization was targeted towards advanced document
management technologies, application solutions, office systems, and information technology
services. Konica Minolta offers end-end printing solutions that combine hardware, software and
consultancy that guarantees seamless operation of the business whether small or large.
Analysis of Konica Minolta Business Solutions Products & Services
The most popular branch of Konica Minolta is the multifunctional peripherals division
with its series that is known as the ‘bizhub’. The unit...


Anonymous
Just what I was looking for! Super helpful.

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