Marketing Communication and Brand Strategy

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ubbqyr20747

Business Finance

Description

Purpose of Assignment

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.

Assignment Steps

Complete the assignment worksheet on branding strategy and marketing communication plan.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your in-text citations and references consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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Marketing Communication and Brand Strategy Name: This assignment is designed to help understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed. This document should address the elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). You must include a measurement of customer loyalty and retention in your strategy document. The answer should be 200-300 words. Product, Place/Distribution, Promotion, and Price Strategies Situational Analysis Answer Vision and Mission Strategic objectives Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies References:
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