Marketing strategy and branding

timer Asked: Aug 28th, 2013

Question description

Based on what you know about marketing, discuss the following between 400-600 words: 
• Briefly explain your understanding of the basic concept of a marketing strategy to your colleagues in 2–3 sentences. 
• Discuss with your colleagues how you think research can help your selected company understand its brand’s economic value in the marketplace. 
• Compare your client's brand “personality” to a friend or a character in a movie, book, or cartoon. 
o How would you describe the brand relative to your friend or other character, and why? 
o Use a few adjectives to describe the brand’s personality. 
• Add one thing that you think your company has not researched well about its brand.

Studypool has helped 1,244,100 students
flag Report DMCA
Similar Questions
Hot Questions
Related Tags

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors