Economic value of a brand

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timer Asked: Aug 28th, 2013

Question Description

Based on what you know about marketing, discuss the following between 400-600 words: 
• Briefly explain your understanding of the basic concept of a marketing strategy to your colleagues in 2–3 sentences. 
• Discuss with your colleagues how you think research can help your selected company understand its brand’s economic value in the marketplace. 
• Compare your client's brand “personality” to a friend or a character in a movie, book, or cartoon. 
o How would you describe the brand relative to your friend or other character, and why? 
o Use a few adjectives to describe the brand’s personality. 
• Add one thing that you think your company has not researched well about its brand.
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