Description
The assigned short papers will prepare you for your final culminating project. Each paper will research a specific topic linked to the final culminating project. Papers will consist of 3-5 pages of content, using a formal writing style based on APA 6th edition, 7th printing guidelines. The title page, table of contents, reference page or pages, appendices are not counted as content.
PESTEL Analysis: You will perform an external analysis using the PESTEL framework to think through a logical set of reasons for strategic expansion into a foreign market.
- What is the foreign market’s environment as related to the PESTEL framework?
- What factors in the PESTEL framework are most important when entering the foreign market and why?
Explanation & Answer
Attached.
Running head: PESTEL FRAMEWORK
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PESTEL Framework Analysis
Student’s Name:
Institution:
PESTEL FRAMEWORK
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PESTEL Framework Analysis
A PESTEL framework consists of political, economic, social, technological,
environmental and legal issues that affect the operations of an organization in a particular nation.
In this regard, all this factors in the foreign market determine how a firm performs its functions
and the way it builds relationships with different customers. In effect, political issues in a nation
affect tax policies and general business environment at any particular period. For this reason, a
country lacking political stability is not suitable for foreign investment (Thompson & Martin,
2010). On the other hand, economic factors such as monetary policies affecting interest and
foreign ex...