Business project

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yvwwe

Business Finance

Description

Please read the requirement at first and work on the red mark parts. There are two parts, first one need almost 1/2 page and second one need 1/2-1 page. Thanks!

Please remember the topic is uber

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Phase 1 Topic: uber For this project, your team will research the ethical nature of business culture as the “Ethics as Strategic Advantage” Committee, which reports to top management of the company you choose. The project consists of three parts. In Phase 1 of the project, you will assemble a presentation about your company, including information about the company’s products, marketplace, mission statement, code of conduct, and marketing/brand strategies. Your team will particularly investigate the company’s ethical business culture by analyzing available information (below). Phase 1 of the Group Project should be 6 to 7 (double spaced) pages total. Please see the minimum page requirements for each section below. Your typed (double-spaced) project PHASE 1: 2. Description of company, product, and marketplace: Please provide a ½ page summary. 3. Research the company’s ethical business culture a. Mission Statement: List and discuss – 1 page. b. Code of Conduct: Detail and discuss – 1 page. c. Marketing and Brand Strategies: Note connections with code of conduct and ethics in a 1 page summary. d. Description and Analysis of Company website: Please provide a 1 page summary/analysis. - What are they emphasizing? - Splash page, About page, Information, Marketing, Positioning e. Press/Publicity: Research news about company. Please provide ½ to 1 page summary. 4. Industry: Please reflect on the industry and company’s position within it – 1/2 to 1 page. a. Innovative/Emerging vs Established industry? b. What is the company’s position within the industry? (For example, is the company a large, established company that plays a dominant role in the industry or a new startup?) c. How do these factors affect the company’s strategy? d. Do you see any connection between the company’s business strategy and its particular values, code of conduct, and ethical culture? Please describe.
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Explanation & Answer

Attached.

Running Head: UBER

1

Uber
Institutional Affiliation
Date

2

UBER
Question Two

Established in the year 2009, Uber Technologies, Inc. is an American app-based platform
for transportation. With its headquarters in California, United States, it offers e-commerce
services to people and companies for car hire. The company provides a website through an
application that allows different users from different parts of the world to request a text message
from the mobile device to hire a car. The company serves people worldwide.
The main products of Uber include; Uber App which is a secure and consistent method
for cost-...


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