Description
Please follow all the require list in the question sheet. For the group work it talking about. My product is “Infused tequila”. A new fashion of drink. Research about this product from marketing point of view. Our main goal is make this brand more successful in the marketing side. Answer the questions below. For each question request a paragraph (at least 6-13 sentences). Seriously answer the question not to miss each small question. Remember to check spelling and grammar as well. Special reminder for question 2 request use the concepts relate in ppt to answer.
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Explanation & Answer
Attached.
Introduction
Body
Conclusion
Answer each question completely and in sentences/paragraphs. Bullets okay only for the occasional
list. Please submit the answers in numerical sequence, and each section of a question in sequence.
It must be typed, 12 point type or larger, and double spaced. Please spell check AND proof.
Reread so you find the grammar and syntax errors, as well as the use of the wrong word. As
you know, spell check does not catch these errors. You will lose points for these mistakes.
Your Group Project: our product is “Infused tequila”. A new fashion of drink. Research about
this product from marketing point of view. Our main goal is make this brand more successful
in the marketing side. Answer the questions below. For each question request a paragraph (at
least 6-13 sentences). Seriously answer the question not to miss each small question.
Remember to check spelling and grammar as well.
.
1. (10 points)(a)Describe the various environmental forces that affect marketers and their
programs.
There are internal and external forces which can enhance or frustrate the efforts of marketers.
Internal factors include but are not limited to the objectives and mission of the firm, the value system
and the internal relations within a firm such as the support or communication between or among
departments influence the overall performance (Barney and Hesterly, 2006). The culture, beliefs,
norms, and practices affect the overall performance of a business. This means that the strategy that
the firm or an organization has employed in its daily practices influences the overall efficacy and
service delivery. The priorities of a firm are determinant in that they determine which factors are to
be considered and what is to be prioritized.
(b)What environmental forces may affect Chobani, why and how?
Marketing Chobani is going to be affected by culture, beliefs, and the objectives set. This is because
the employees and the marketers are going to be focused on the main objectives of the employer.
Besides, the culture of the firm will be crucial since it determines what the best practices are and what
should not be followed (Barney and Hesterly, 2006).
2. (10 points) Describe the value propositionthat a consumer would consider in evaluating your
term project product/service and how branding affects value. Use the concepts our PPT
discussed.
The brand of our product is crucial since it determines the customer’s loyalty. We will tailor our
marketing statement to answer why this product is the best the customers can consume due to its
elegant touch, health promotion, and fair price. The customers are considerate of the utility they
derive from our products. The customers will scrutinize the added benefits they get from consuming
the infused tequila which we want to popularize in the market. The customers need to know how we
are different from our competitors and what makes our product unique. The Brand personality will
be crucial as it will give the customers a chance to identify us from the competitors.
3. (10 points) (a)Looking at the marketing mix, how do the elements relate to a product being
introduced into an EU market rather than the US market?
The marketing mix for our product takes consideration of several factors. These include but are not
limited to people, place, physical environment, promotion strategies and the processes involved in
the process of marketing (Goi, 2009). Besides, the price is another factor which has to be taken into
account. Looking at the two target market in the US and the European Union market, it is apparent
that the EU has a large market. Therefore, marketing Chobani will fetch more market since there is
a high population in the European Market. Moreover, there is diversity and the number of people
who would prefer infused tequila drink over the other in the market.
(b)What would you need to change in your group project and why?
We need to fine-tune our marketing strategy to take care of the existing changes in the market. Since
most people are now digital and can access several social media platforms, we will focus on running
our adverts on these social platforms and the mainstream media. We will also ask customers to
upload their experiences to our website through narration, audio or through video clips. This will be
instrumental in ascertaining that we outdo our competitors.
4. (5 points) (a)Where would you need to interact with other functional areas (e.g., finance,
accounting, management, op...