How to build a strategic business plan?

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gval10ghegyr

Business Finance

Description

Review the initial scenario and the Strategic Business Plan presented in Module 1 to make sure that the requirements of the Board and the Part II Strategic Plan are met. In order to meet the requirements of the Board, you will prepare the final Strategic Business Plan—Part II—Strategic Plan to the Executive Board. Ensure your strategic plan is thorough, succinct, and complete. Challenge yourself to link the targets to specific initiatives you have identified in the Strategic Plan you are developing for H-D.

Your written report should include a title page, table of contents, executive summary, and each of the following sections in an 8- to 12-page report:

Part I: Global Economy & Factors Affecting H-D

Part II: Corporate Leadership

Develop the following: Current Direction Setting

  • Organizational Culture: In addition, evaluate the culture at Harley-Davidson (H-D) and define what attributes you think team members should possess in reaching the business goals set forth by the organization. If you were part of the management team at H-D, what motivational techniques would you implement to make these teams successful?
  • Organizational Design: As you have been completing the Strategic Business
    Plan, the management at Harley-Davidson has decided to take a team-oriented approach in various departments rather than the traditional, functional structure. Based on your knowledge of different types of teams and their focus, suggest what kinds of team strategies should be applied to each department. Be sure to explain your recommendations in detail.
  • Leadership Traits
  • Ethical Organization Characteristics
    • Identify elements
    • Identify missing elements
  • Learning Organization Characteristics
    • Identify elements
    • Identify missing elements

Part III: Strategic Plan Summary

  • Conclusions
  • Recommendations
  • Implementation
    • Discuss how you will implement your strategic plans, including how teams should be implemented in each department
    • Develop a brief roadmap for implementation
    • Identify the primary benchmarks to assess success or failure
  • Risks

Part IV: Self-Reflection Summary (You may choose to leave this portion out).

Self-reflection is the key to good leadership and good management. Reflect on what you have learned in this class and on what you gained from your Bachelor of Science program. Based on your reflections, discuss the following:

  • Five or six key "lessons" learned from the textbook and the content that will help you in your career.
  • Consider what you have learned throughout this program. Discuss career opportunities that interest you in business.
  • Include what you have learned about yourself.

Evaluate how your personal biases and assumptions have affected your work in the past and how you plan to manage them in the future. Your final product will be in an MS Word document approximately 8–12 pages in length and utilizing approximately 4–6 scholarly/professional sources. Your document should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.

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Strategic Business Plan Outline Part I – Feasibility Study I. II. III. IV. V. VI. VII. VIII. IX. Cover page Table of Contents Executive Summary Summary of Strategic Direction [Module 1] a. Vision b. Mission/ Corporate Values c. Goals Stakeholders Interest/ Needs Analysis of the External Environment [Module 2- Part 1] a. Results from Scanning b. Results from Monitoring c. Competitive Environment i. Porter’s Five Forces Model ii. Value Net Analysis iii. Dynamics of Competition/ Competitor Analysis d. Strategic Challenges/ Issues facing the Industry Internal Environment Analysis [Module 2 – Part 2] a. SWOT Analysis b. Value Chain Analysis i. Primary Activities ii. Secondary Activities iii. Resource Based Analysis 1. Internal 2. External 3. Achieving Sustainable Competitive Advantage iv. Financial Ratio Analysis/ Five year period Strategy Analysis [Module 3] a. Cost Leadership Strategy i. Identify elements that could lead to sustainable advantage ii. Advantages/ Disadvantages of this strategy b. Differentiation Strategy i. Identify elements that could lead to sustainable advantage ii. Advantages/ Disadvantages of this strategy c. Focus Strategy i. Identify elements that could lead to sustainable advantage ii. Advantages/ Disadvantages of this strategy d. Combination Strategy i. Identify elements that could lead to sustainable advantage using several of Cost/ Differentiation/ Focus ii. Advantages/ Disadvantages of this strategy e. Industry/ Firm Life Cycle i. Strategic implications of each stage analyzed Corporate Level Strategy [Module 3 a. Identify consequences of Diversification X. XI. i. Economies of Scope ii. Revenue Enhancement iii. Market Power b. Identify unrelated Diversification i. Financial Synergy ii. Parenting c. Methods of achieving Diversification i. Mergers & Acquisitions ii. Strategic Alliances/ Joint Ventures iii. Internal Development d. Corporate Ethics in Value Creation Feasibility Study Summary a. Conclusions b. Recommendations Appendix Part II – Strategic Plan XII. XIII. XIV. XV. XVI. XVII. XVIII. Cover page Table of Contents Executive Summary Global Economy/ Factors Affecting Global Economy a. Motivations/ Risks i. Motivations for Expansion ii. Risks in Expansion b. Competitive Advantage in Global Markets c. Entry Strategies for Global Expansion d. Internet Approach/ Strategy i. How the Internet adds value ii. Internet Business Models iii. Competitive Strategies iv. Leverage E-Business Capabilities Corporate Leadership a. Direction Setting b. Organizational Design c. Organizational Culture d. Leadership Traits e. Ethical Organization Characteristics i. Identify elements ii. Identify missing elements f. Learning Organization Characteristics i. Identify elements ii. Identify missing elements Strategic Plan Summary a. Conclusions b. Recommendations c. Implementation d. Risks Appendix [Module 4] [Module 5]
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Attached.

Running Head: STRATEGIC BUSINESS PLAN

Strategic Business Plan
Name:
Institutional Affiliation:
Instructor:
Date:

1

STRATEGIC BUSINESS PLAN
Table of Content
Executive Summary
1. Global economy and factors affecting H-D
2. Corporate Leadership


Organizational culture



Organizational design



Leadership traits



Ethical organizational characteristics

3. Strategic Plan Summary


Conclusion



Recommendations



Implementation

4. Self-reflection summary


Lessons learned



Career opportunities that interest me in business



Things I have learnt about myself

2

3

STRATEGIC BUSINESS PLAN
Executive Summary
Every organization, business or entity is required to have a strategic business plan. The
significance of having this plan is to provide the organization with a roadmap of what should be
done to achieve the desired objectives. While coming up with the strategic plan, a company
should ensure that both external and internal environmental factors are put into consideration.
Because these environments are diverse and are subject to change, the business plan should be
flexible to accommodate possible changes. Some of the factors for a business plan include
competition, growth, and development among others. The strategic business plan below is
comprised of four parts. The first one considers the global economies and various factors that
affect the H-D company. The second part discusses the corporate leadership which is crucial for
the development of any industry. Later in the summary section, recommendations are provided
on what should be done to achieve the objectives of the company. The last part is self-reflection
summary that indicates how helpful the program has been in shaping my career into business.
Part 1: Global Economies and Factors Affecting H-D
The Harley Davidson Company possess a higher ranking in the global economies. The
superior ranking emanates from various factors. The reasonable competition and the rewarding
industry that is expected for large motorcycles similar to those that the company produces.
While the sales were pummeled by the hostile Japanese imports, the industry has extended the
brand to acquire the companies that were not tapped. H-D firmly moved from the two-wheel

behemoths to include the other products like food. The Milwaukee-based Street Company which
manufactures motorcycles gains a discounted advantage of hip and the firm which is both a
manufacturing and corporation industry has created its image (Schoenberg et al 2013).

STRATEGIC BUSINESS PLAN

4

In the Harley Davidson Company, there is the use of the most refined technologies of the
1940s. These technologies are combined with the current classic and the prior retro styles to run
the business. These strategies have enabled the company to achieve great mass support because
of the quality of machines that are produced by H-D. Most of the models that are generated by
th...


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