marketing help srv 340

timer Asked: Aug 29th, 2013

Question description

1.Consider review question 8 from Chapter 6:

What is revenue management, how does it work, and what type of service operations benefit most from good revenue management systems and why

 Why are ethical concerns and fairness perception important issues when designing service pricing schedules and revenue management strategies? 

What are potential consumer responses to service pricing schedules or policies perceived as unfair?

2.Marketing communications for manufacturing make the potential consumers aware of new products or improved products for purchase. However, a services organization does not sell a tangible product and must design a marketing communications strategy to promote intangible services. 

Describe the ways that a services marketing communications strategy differs from that of a manufacturing firm. 

Identify four common educational and promotional objectives in service settings, and provide a specific example for each objective you list

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