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Exercise 10C
1. Buying competitor’s garbage: Buying a competitors garbage is not ethical or legal.
According to David & David (2017) this is not listed in the ethical or legal competitive
advantages (David & David, 2017, p 70).
2. Dissecting Competitors’ products: Dissecting competitors’ products is both ethical and
legal. According to David & David (2017), “reverse engineer rival firms’ products” (p.
70) is one of “various legal and ethical ways to obtain competitive intelligence” (David &
David, 2017, p. 70).
4. Counting tractor-trailer trucks leaving competitors’ loading bays: Is both ethical and
legal. “Conduct drive by and onsite visits to rival firm operations’ products” (p. 70) is one
of “various legal and ethical ways to obtain competitive intelligence” (David & David,
2017, p. 70).
6. Analyzing competitors’ labor contracts: This is not ethical nor is it legal. Buying a
competitors garbage is not ethical or legal. According to David & David (2017) this is not
listed in the ethical or legal competitive advantages and is not made public knowledge,
unless material is public knowledge then it can’t be analyzed (David & David, 2017, p
70).
7. Analyzing help wanted ads: This both ethical and legal. “Systematically monitor relevant
trade publications, magazines and newspapers” (p. 70) is one of “various legal and ethical
ways to obtain competitive intelligence” (David & David, 2017, p. 70).
8. Quizzing customers and buyers about the sales of competitors’ products: This is both
ethical and legal. “Use surveys and interviews of customers, suppliers, and distributors”
(p. 70) is one of “various legal and ethical ways to obtain competitive intelligence”
(David & David, 2017, p. 70).
9. Infiltrating customers’ and competitors’ business operations: This is both ethical and
legal. “Use surveys and interviews of customers, suppliers, and distributors” (p. 70) is
one of “various legal and ethical ways to obtain competitive intelligence” (David &
David, 2017, p. 70).
10. Quizzing suppliers about competitors’ level of manufacturing: This is both ethical and
legal. “Use surveys and interviews of customers, suppliers, and distributors” (p. 70) is
one of “various legal and ethical ways to obtain competitive intelligence” (David &
David, 2017, p. 70).
12. Encouraging key customers to reveal competitive information: This is both ethical and
legal. “Use surveys and interviews of customers, suppliers, and distributors” (p. 70) is
one of “various legal and ethical ways to obtain competitive intelligence” (David &
David, 2017, p. 70).
Exercise 1D, Steps 1 and 2
Internal Strengths
1. “Liberty University offers more than 200 online degree programs at the associate,
bachelor's, master's, education specialist and doctoral levels to help prepare you for
various professional and ministry opportunities” (Liberty University, n.d.-b).
2. “Each of our programs is taught from a Christian worldview with professors who
consider teaching a ministry” (Liberty University, n.d.-b).
3. “Liberty offers some of the lowest online tuition rates among top-rated universities”
(Liberty University, n.d.-b).
4. “Liberty offers scholarships, flexible payments, and other forms of financial aid to
qualified students” (Liberty University, n.d.-b).
5. “Liberty offers a comprehensive support system to aid in your success, including an
assigned academic advisor, an online writing center, free 24/7 access to online tutors, a
private facebook community and online ministers” (Liberty University, n.d.-b).
Internal Weaknesses
1. “The student/faculty ratio for undergraduate students is 24:1” (Liberty University, n.d.-a).
2. “The student/faculty ratio for undergraduate students online is 17:1” (Liberty University,
n.d.-a).
3. ”95% of Liberty students receive some form of financial aid” (Liberty University, n.d.-a).
4. ”$31,820 approximate annual undergraduate resident cost including tuition, mandatory
fees, and housing (can be as high as $33,220 depending on the housing chosen)” (Liberty
University, n.d.-a).
5. “357 buildings and structures”, Students may feel overwhelmed with the size of the
facility. (Liberty University, n.d.-a).
External Opportunities
1. According to the U.S. Department of Education (2016, May 16) “less than 10 percent of
children born in the bottom quartile of household incomes attain a bachelor’s degree by
age 25, compared to over 50 percent in the top quartile” (para. 1).
2. “As part of this experiment, an estimated 10,000 high school students will have the
opportunity to access approximately $20 million in Federal Pell Grants to take dual
enrollment courses provided by colleges and high schools throughout the nation. Nearly
80 percent of the selected sites are community colleges” (U.S. Department of Education,
2016, para. 3).
3. “Last week, the Vice President and Dr. Biden announced the $100 million America’s
Promise Grants, which connects more Americans to free community college and
training”, (U.S. Department of Education, 2016, para. 14).
4. “In addition, the Administration has invested over $1.6 billion in community colleges
through the HEA Title III and Title V programs and nearly $2 billion through the Trade
Adjustment Assistance Community College Career Training (TAACCCT) Grant
Program, which expands and improves their education and career training programs”
(U.S. Department of Education, 2016, para. 14).
External Threats
INDIVIDUAL ASSURANCE OF LEARNING EXERCISE 1 12
1. “The average institutional tuition discount rate rose to an estimated 48.6 percent for firsttime,
full-time freshmen in 2015-16 (Selter, 2016, May 16, para. 2)…to previously
unseen levels at private colleges and universities, leaving [higher educational] institutions
caught between the need to enroll highly price-conscious students and the squeeze
discounting places on the amount of money they end up netting” (Selter, 2016, May 16,
para. 1).
2. “At the same time, many private institutions have experienced declining enrollments. In
the new report, 37.5 percent of institutions reported enrollments declined in both their
freshman classes and across their entire undergraduate bodies from 2014 to 2015´(Selter,
2016, May 16, Para 9)
4. “Price sensitivity was the top reason cited [for decline in enrollement], followed by
increased competition at 60 percent, changing demographics at 51 percent, a decrease in
the number of 18- to 24-year-olds in a region at 40 percent and a decrease in yield rates at
39 percent (Selter, 2016, May 16, Para 13).
5. “More than three-quarters, 78 percent, of total institutional aid dollars awarded in 20142015 went toward students who had demonstrated financial need” (Selter, 2016, May 16,
Para 26).