Blog: Top Dog Versus Underdog

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Business Finance

Description

For this blog task, you will review the video on the top 10 business rivalries and select one of the brand rivalries to discuss for your blog post, identifying the top dog and the underdog. I will look for originality.

First, read Chapters 3 and 15 in your text and watch the following videos:

What Is Demography?

Jamie Gutfreund: Realism and Idealism: Understanding Gen Z (Future of Storytelling 2015)

Top 10 Business Rivalries

Next, address the following in your blog post:

  • What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog?
  • How can the underdog improve its strategy so that it can gain more market share and surpass the top dog? Provide three recommendations.
  • Why do you believe consumers prefer the top dog over the underdog? Which do you prefer, and why?

In your post, be sure to consider how branding, positioning, and other external factors such as visual elements influence consumer preferences for the top dog versus the underdog.

Unformatted Attachment Preview

MKT 345 Blog Guidelines and Rubric Overview: As part of this course, you will be completing a series of blog posts. These posts will be graded by your instructor and will be available to you as a demonstration of your knowledge and abilities. Create a blog: Create your blog using the WordPress blog creation tool. View the Getting Started Blogging document. In all blog posts, you must: • • • Develop professional-quality, organized blog posts Apply topics and concepts covered in this course Utilize outside resources and/or examples to support your positions Module One Blog: Consumer Who? Consumer You! Review Chapter 1 of your text regarding the different types of consumers, consumer activities, and consumer responses. In your blog post, address the following: • • • • • What type of consumer are you? What influences your buying decisions, and how? Which stage actually leads to your purchasing decisions? When making a buying decision, how are you influenced by marketing research and marketing design? Do you experience any post-purchase behavior? Module Two Blog: Under Armour: Where Do We Go From Here? First, read Chapter 2 in Consumer Behavior and the case study article Under Armour’s Willful Digital Moves. In your blog post, address the following: • • • In the case study article, what market segments were identified and what segmentation strategies were implemented? What do you believe are four to five key points to remember when implementing segmentation strategies? Identify a new market segment that you have noticed recently (during your own shopping experience online, in a commercial ad, or in a secondary resource such as a magazine) that you believe would be a great market to explore. How might you create a segmentation strategy to reach this new market segment? Module Five Blog: Top Dog Versus Underdog First, read Chapters 3 and 15 in your text and watch the following videos: What Is Demography? Jamie Gutfreund: Realism and Idealism: Understanding Gen Z (Future of Storytelling 2015) Top 10 Business Rivalries Next, address the following in your blog post: • • • What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog? How can the underdog improve its strategy so that it can gain more market share and surpass the top dog? Provide three recommendations. Why do you believe consumers prefer the top dog over the underdog? Which do you prefer, and why? In your post, be sure to consider how branding, positioning, and other external factors such as visual elements influence consumer preferences for the top dog versus the underdog. Module Seven Blog: Green for Profit or Green for the Environment? First, watch the following videos: What Is Corporate Social Responsibility? Marketing Strategy: Ethical Behavior in Marketing: What Are Marketing Ethics? The Social Responsibility of Business Then, review the presentation Corporate Social Responsibility. In your blog post, address the following: • • • • Identify a retail brand that you believe is socially or ethically responsible. How do you believe the company conducts business in a socially responsible way? Support your answer by discussing specific examples. Has the company ever been involved in any incidents in which they were accused of not conducting business in an ethical or socially responsible manner? If so, briefly discuss the legal issues related to the incident(s). Do you feel the company is “green” for profit or “green” for the environment? Guidelines for Submission: Complete your blog post in WordPress and submit a link to your blog via the appropriate forum. If you have not yet created your blog, review the Getting Started Blogging document. Your blog should be written in a professional voice and should be appropriately formatted for a blog. Any sources cited should use APA formatting. Blog posts must be 400 to 800 words in length. Below are some additional resources for improving your blog: • How to Write a Blog Post for Beginners: This article is an introduction to writing blog posts. • Blog Basics: Developing Your Blog: This article examines the purpose of a blog community and how to strengthen and develop that community. • 12 Easy Ways to Improve Your Blog: This article examines important elements in developing your own blog. • How to Drastically Improve Your WordPress Blog’s Comments: This article examines how to better engage and manage your online community. • Blogging Best Practices: This bulleted list gives you a quick summary of the best practices top bloggers use. Rubric Critical Elements Content Development Proficient (100%) Develops a professional-quality, organized blog post Course Topics and Concepts Applies topics and concepts covered in the course to formulate a position Submission has no major errors related to citations, grammar, spelling, or syntax Articulation of Response Needs Improvement (75%) Develops a blog post, but it contains issues related to quality or organization Topics and concepts covered are applied, but position is unclear Not Evident (0%) Does not develop an organized blog post Value 40 Topics and concepts are not applied 40 Submission has major errors related to citations, grammar, spelling, or syntax that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 20 100%
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Great study resource, helped me a lot.

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