Description
Assignment Week 1:
Company’s Website Vibe: In this portion of the assignment you are to select only one (1) of the sites below and visit the website.
www.frys.com
www.tigerdirect.com
www.bestbuy.com
www.zappos.com
www.overstock.com
Instructions:
- Select one of the sites above to visit and go there.
- Take a screenshot of the site you selected and visited (the home page only) insert the screenshot into your Word Document.
- Take out a note pad and prepare to write.
- Explore the website try to visit each page, get a feel for the company’s vibe and architecture, navigation and user experience, visit the shopping cart go as far as you can without completing the purchase, look at newsletters, help pages and so on.. and report your findings.
- What did you like? What did you not like? What frustrated you? Did you find anything broken on the site, such as a link or image?
- Look at how the company uses key engagements and interactions that users can partake in. This could bring up a whole range of things such as a completed sale, social sharing or newsletter signups for example, and be sure to log these.
Please submit a Word Doc with your observations and answer to the bulleted list above, in 500 words or more, and be sure to use APA references in support of your answers.
Good articles to read:
2010: Beginners Guide To Web Data Analysis Ten Steps To Love and Success.pdf
(n.d.) How to Critique a Website.pdf
Assignment Objectives:
- Explain the differences between macro and micro conversions
- Demonstrate how to extrapolate information from a company's website and apply to web analytics methods
- Explain the current usage of web analytics and how business use the methods in business strategies and intelligence
Please use APA formatting and in text cititation
Please No Plagiarism
Explanation & Answer
Attached.
Running Head: WEEK 1 WEBSITE VIBE ASSIGNMENT
Week 1 Website Vibe Assignment
Student’s Name
Professor’s Name
Course Title
Date
1
WEEK 1 WEBSITE VIBE ASSIGNMENT
2
Company’s Website Vibe: www.overstock.com
Overstock.com is an online retailer. The website was launched in 1999 and it has evolved
from a small startup to one of the biggest online retailers in the world. The website sells quality
merchandise at different prices to its customers. From the company’s website, customers as well
as potential clients get to see the products and services that it offers.
Screenshot of the site
WEEK 1 WEBSITE VIBE ASSIGNMENT
3
Content
Overstock.com offers both English and Spanish version of customers in the US and other
Spanish countries. Core navigation and the product copy are translated by features and other
correlated categories are in English, which is somehow odd. The website provides its visitors
with buying guides which is a useful tool for people researching h...
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