Face of an organization

User Generated

fuverrunyyrl

Business Finance

Description

An organization may be linked to a CEO, public figure, or celebrity brand endorser. When consumers hear about the individual, they automatically make a connection with the brand or organization and vice versa.

This is advantageous when the “face of the company” is viewed positively. But when controversy strikes, that association can have a detrimental effect on the company and send it into crisis management.

Select a spokesperson or leader of an organization that did or said something which reflected poorly on the entity. It may be a news story that you recall, or you may conduct internet searches for an incident.

The paper will begin with a 2- to 3-sentence introduction and end with a 2- to 3-sentence conclusion. The body of the submission will be 2 pages in length and cover:

  • Incident background
  • Implication for the controversial figure
  • How the company reacted

After an initial internet search for a scenario, use articles primarily from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete, and/or ProQuest Central) to research the situation and write a 2½-page submission.

In academic writing it is necessary to use the third person vs. the first person. For more information, see Differences Between First and Third Person. This SLP will be written in the third person. Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format.

Use the attached APA-formatted template (ETH501 SLP3) to create your submission.

Your submission will include:

  • Trident University International’s cover page
  • A 2½-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)
  • The reference list in APA format

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Explanation & Answer

Attached.

Running head: FACE OF AN ORGANIZATION

Face of an Organization
Institutional Affiliation
Date

1

FACE OF AN ORGANIZATION

2

Introduction
In today’s business world, people are growing more and more distrustful of corporate
brands and advertising yet end up having a higher degree of trust to people. Therefore, having a
strong personal brand at the forefront of a business is of great significance as consumers tend to
make a connection with a brand or organization whenever they hear of a Chief Executive
Officer, public figure or celebrity brand endorser who is linked to the organization. In the
following paragraphs, we shall discuss a scenario that shows how detrimental to a company it
can be when the ‘’the face of the company’’ is viewed negatively.
Detrimental Effects on the Company
Actress Nicole Kidman is a celebrity who has endorsed so many products. However, her
recent advertising job as well as spokeswoman for Etihad Airways did not turn out so well
(Erdogan, 1999...


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