Description
Develop a Questionnaire
In this Assignment, you will demonstrate your ability to create a viable research study questionnaire using the knowledge you attain from Chapters 12 and 13 in your textbook.
Explanation & Answer
Attached.
Running head: MARKETING ASSIGNMENT
Marketing Assignment
Name
Institutional Affiliation
1
MARKETING ASSIGNMENT
2
Marketing Assignment
Part I
Research Question
What is the most appropriate means through which the school can actively communicate and
promote its purpose, products, and values to the students, parents, staff, and general community?
Survey Questions
CURRICULUM
1. What curriculum standards appealed/did not appeal to you the most about the school?
i.
Why
ii.
Why not
2. How can the curriculum be improved to appeal to a larger audience?
i.
Explain
3. What is the most appropriate way to present the material?
o Lecture-driven
o Projects
o Groups
FACULTY
4. Does the faculty integrate students concerns and feedback into material?
o Yes
o No
5. Overall, professors tested all aspects of the curriculum to guarantee application,
relevance, stimulation, and research
o Strongly Agree
o Agree
o Neither Agree/Disagree
o Disagree
o Strongly Disagree
RESOURCES
6. Do the institution’s resources fulfill their respective roles? How can they be improved?
7. What are some crucial resources that can be included in the school?
MARKETING ASSIGNMENT
3
GENERAL
8. The business school provided the roadmap to realizing my dreams
o Strongly Agree
o Agree
o Neither Agree/Disagree
o Disagree
o Strongly Disagree
9. What is the greatest strength of the business school?
10. Would you recommend the business school to a relative or friend?
Part II
Annotated Bibliography
1. Connor, M. (2004). M...
Review
Review
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